By Tracey Manailescu, WPIC Co-founder and Vice President
If your wedding business is going to fail, chances are it will be in the first five years. 50% of them do. This is according to Forbes
One sure thing that will guarantee failure is not providing good customer service. In particular, you need to be paying attention to your client’s wants and needs.
Anticipating your wedding clients’ expectations, wants and needs are crucial.
As wedding planners, we know that our clients are hiring us for our experience and know-how of how the wedding planning process should go. This is why we need to be organized and have questionnaires and templates ready, a budget tracker, a CRM (Client Relationship Management) like Aisle Planner (use code WPIC) Dubsado, 17 Hats, Honeybook, Acuity Scheduling, Simplybook.me, Freedcamp, Momento Weddings, Scoro and Function Fox
Encourage Your Clients to Protect Their Wedding With Event Insurance
WPIC has a great program with Apollo Insurance.
More and more, venues are requiring your couples to take out extra insurance to host their weddings. Also, most regular home insurance policies will not cover a tented wedding on the owner’s property, additional Event Insurance is required.
We have always talked about Event and Wedding Insurance in classes, and advised you to have that discussion with your clients. We have been working with a Apollo Insurance to provide special rates for Wedding & Event Insurance for your clients. It is a super-easy online process and only available to clients of WPIC Certified Wedding Planners.
Show Up on Social Media
You need to be where your clients are. They are searching Instagram, Twitter, your business Facebook page and your website to see your style, your attention to detail, your personality, and what wedding pros you work with. They also want to know the type of wedding clients and events that you work with.
Give Credit to Your Clients:
Something I see on Instagram that I find quite strange (and quite frankly off-putting) is when a company shares a photo and only lists the wedding pros involved. You need to remember who gave you this opportunity in the first place. You know the people who actually hired and paid for the services of the wedding pros involved. Give a shout-out to the couple! If they don’t want their names or social media handles mentioned, then just add their initials.
Ask for Feedback:
Ask your clients if there is something they would like more of your time and attention spent on. How can you serve them better? Do they need more clarification on something? Do they need more options to choose from? Show your clients that you are listening and that their feedback is important to you by addressing their needs.
Thank Your Clients:
Thank your clients for choosing you. Do this after you sign them, in the middle of the wedding planning process and definitely at the end of your time together. This can be done with a handwritten note, an email, an in-person conversation, on the phone, whatever. Just do it!
Hopefully, you found the above five tips useful. Let us know if you have any other tips to add to the list.