There are many tools that can help you track and analyze your progress, including Instagram itself. In addition, plugging your Instagram account to other 3rd party apps and websites can show you more in-depth and valuable analytics. These apps can give you a comprehensive 360 overview of your Instagram strategy and where you stand amongst your competition.
There are many metrics that can be tracked and measured that the average Instagram user doesn’t even think about. Even better, once you hit a certain number of followers on Instagram, even more trackable metrics can be unlocked such as insights for your stories, tracking click-throughs from Instagram to your website’s landing page, and more.
Below are some of the analytics you will want to focus on while building on Instagram.
Whether it’s creating attractive content, driving sales, or even developing your overall customer experience, it is important to know and understand your average customer.
Instagram analytics also helps you understand what your followers are looking for most and their thoughts. Understanding how and why you acquire followers can help you put out high-quality content and remain ahead of the competition. Companies skilled in understanding and using Instagram analytics will gain new followers and in turn expand their client base.
Knowing what works and what doesn’t:
By researching your company’s Instagram analytics, you will be able to identify which posts are most popular and most successful. You can identify which types of posts receive the most engagement and which ones are less engaging.
If you are only using Instagram analytics for this you won’t be able to track your accounts performance over a long span of time, as Instagram only allows you to see up to two weeks of analytics. However, if you are willing to use other platforms such as Buffer or Sprout Social, you can track your growth over months and years.
Optimizing Posting Times:
You need to know when your targeted audience spends their time on Instagram to choose the right time to post. Sometimes the key is not what you post, but rather, when you post it. Your reach could be decreasing because you aren’t optimizing the time your followers will see your content. It’s a waste to spend time creating great content only for it to be overlooked by Instagram’s algorithm and left off of your audience’s feed.