I recently posted a couple of articles about how “The Riches are in the Niches” and how to establish your target market by creating “An Ideal Client Persona.“ Rather than being a planner for everyone, having a defined niche marketing strategy can attract significantly more business. It also provides richer opportunities for self-expression and careerRead More
How Well Do You Know Your Wedding Clients?
By: Holly Perrier, WPICC, CWD of Perrier Planning Inc. Getting to know your clients well is essential. Whether you are offering full planning and design, partial planning, or month-of coordination, you need to know your clients likes and dislikes, and personal details about their lifestyle and relationships. The more you know, the better overall experienceRead More
Another Reason Your Wedding Business Should Have a Blog
We have written several articles about the importance of having a Blog. We’ve given you Blogging Tips, the Top 5 Reasons, Blogging Keyword Tips, a Year’s Worth (116!) of Blog titles, and so many more. Why? Blogs are an essential part of digital marketing for every type of business. A blog is unmatched when aRead More
Seasonal Reality of a Wedding Planner
There are only so many
Saturdays in the year, let alone just within the “high season” between May and October. This
often gives us coordinators give or take around 20 dates to make our entire year’s earnings.
WPIC Attends Travel Trade Market Place in Portugal
By: Tracey Manailescu, WPIC Co-founder and Vice President Visit Portugal and Travel Trade Market Place invited The Wedding Planners Institute of Canada‘s co-founder, Tracey Manailescu to explore more of what Portugal offers wedding clients for destination weddings and honeymoons. TAP Air Portugal was the flight sponsor. We were wined, dined and shown some beautiful venuesRead More
Decor Tips for Pre-Wedding Photoshoots
A pre-wedding photoshoot can be a great way to show off the couple’s personality before walking down the aisle and tying the knot in front of all your loved ones; so whether you are an event industry professional of a personal wedding planner, here are a few ideas to make a pre-wedding photoshoot fun and memorable for the engaged couple!
How to Write Better Social Media Captions
by Danielle Andrews, Co-founder of The Wedding Planners Institute of Canada Inc. Social media is a great way to share your brand and engage with followers. It’s also a great place to share interesting content, like photos and videos. When you post content on social media, you want it to stand out from the restRead More
How to Time Block and be More Productive
Our society values busyness. People constantly like to flex about how busy they are and how hard they work. They wear it like a badge of honour. But being busy is not what matters, it’s how productive we are that does. The thing is, we all have the same 24 hours in a day. AndRead More
Do Wedding Planners Really Need a Website?
I recently heard the worst advice to wedding planners I have ever heard. This “Wedding Coach” claimed that Wedding Planners do not necessarily need a website. I am here to tell you, you most definitely need a website. And it needs to be a mobile-friendly one. With all of your contact information easily discoverable andRead More
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