Wedding planners play a crucial role in helping couples navigate the complexities of this important day. However, even the most talented wedding planners can make mistakes when selling their services. In this article, we’ll explore some common pitfalls that wedding planners should avoid to ensure a successful sales process.
A Wedding Planner’s Guide to Capturing Joy in Elopements
As a wedding planner specializing in elopements, I’d like to share insights, best practices, and personal experiences that have enriched my journey, helping me craft unforgettable elopement experiences while overcoming unique challenges.
Wedding Day Emergency Essentials: What should you have inside your kit?
Putting together a well-stocked wedding emergency kit is key to ensuring that your clients special day runs smooth and stress-free.
Your Perspective vs Your Wedding Vendors and Why You Need to Trust Them…
Each professional you’ve hired brings a unique skill set and experience to the table.
Trust the vendors you hired to do the job.
Lean on their knowledge and expertise to create that unforgettable experience you are dreaming of.
WPIC Certifies Majestic Resorts in Costa Mujeres, Mexico
The Wedding Planners Institute of Canada’s co-founder and Vice President, Tracey Manailescu had the pleasure of training the wedding team (WPIC style) at Majestic Elegance in Costa Mujeres, Mexico last week.
Sustainable Wedding Planning: Celebrating Love Without Compromising the Planet’s Health
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. Every year, millions of weddings take place around the world, leaving an immense ecological footprint. From excessive consumption and waste generation to high carbon emissions, traditional wedding celebrations often contribute to environmental degradation. However, a growing number of couples are now embracing sustainableRead More
4 tips for Using Images in Your Storytelling for Marketing
Stories are a significant part of human culture and the art of telling stories is timeless. With the introduction and advancement of technology, storytelling has become a great marketing tool. Brands use storytelling to capture the attention of prospects and customers, as well as engage with them for improved sales and ROI. Using stories inRead More
Branding Your Business on a Budget
Sometimes it seems like the road to success is never ending. Well guess what? It is. Whether you are just starting out, or need a refresh, we are going to talk about how to make your brand more cohesive and branded, while still fitting within your allocated budget.
When to ask a Client for a Review or Testimonial
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. I will admit it, I am terrible at asking clients for a review or testimonial. I never want to feel like I am imposing on them. But, the reality is that the wedding industry is built on referrals and word of mouth. ReviewsRead More
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