Effective sales communication is the cornerstone of successful selling. Whether you’re selling a wedding planning service, or even an idea, your ability to communicate effectively with potential wedding clients can make or break the deal.
The Roles and Responsibilities of a Wedding Planner on the Big Day
by Danielle Andrews, Owner of The Wedding Planners, and President of The Wedding Planners Institute of Canada Inc. A wedding is the culmination of many months, sometimes years, of planning and preparation. It’s a day filled with love, joy, and memories that will last a lifetime. As a WPIC-certified wedding planner, I take great prideRead More
Getting to Know Your Clients Before Selling Wedding Planning Services
As a wedding planner, your role is not just about coordinating logistics; it’s about bringing the couple’s vision to life. To achieve this, it’s crucial to get to know your clients on a personal level before trying to sell your wedding planning services.
10 Reasons to Hire a Wedding Planner
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. Planning a wedding can be both exhilarating and overwhelming at the same time. From choosing the perfect venue to coordinating with vendors and ensuring every detail aligns with your vision, the process can be a considerable undertaking. That’s where a professional wedding planningRead More
Becoming a Better Wedding Planner: Tips and Tricks
Being a wedding planner requires a unique blend of creativity, organization, and interpersonal skills. Whether you’re just starting in the industry or looking to enhance your skills, this article will provide valuable insights on how to become a better wedding planner.
How to Convince a Couple They Need a Wedding Planner
by Danielle Andrews, President, The Wedding Planners Institute of Canada Inc. As a wedding planner, we all know that everyone needs a wedding planning partner. We’ve heard over and over, “Oh I should have hired a wedding planner! Even if just for Wedding Day Management.” It is usually the couple’s number one regret. But howRead More
Pitfalls of Not Knowing Your Competition in the Wedding Industry
In the world of wedding planning and services, competition can be overwhelming. Every couple planning their special day seeks the best possible experience and services to make their wedding dreams come true. But what happens when wedding planners don’t pay attention to their competition? It’s a mistake that can have significant consequences. In this article, we’ll explore why it’s crucial for wedding planners to know their competition and understand what they offer to their wedding couples.
10 Reasons a Venue’s On-site Wedding Planner Should be WPIC Certified
Certifying onsite wedding planners through The Wedding Planners Institute of Canada (WPIC) can offer several significant benefits, both to the resort, hotel, or venue itself and to its wedding clients. Here are some key reasons why a wedding venue or resort should get its onsite wedding planners certified by WPIC: 1. Professionalism and Credibility: CertificationRead More
Mistakes Planners Make When Selling Services to Couples
Wedding planners play a crucial role in helping couples navigate the complexities of this important day. However, even the most talented wedding planners can make mistakes when selling their services. In this article, we’ll explore some common pitfalls that wedding planners should avoid to ensure a successful sales process.
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