Let your brand develop naturally and organically. Buying followers, posting fake reviews and promising services that you can’t deliver on will eventually catch up to you.
The Ultimate Guide to the Wedding Venue Hunt
When planning a wedding, selecting the ideal wedding venue is one of the most important decisions couples must make. Not only does the right venue set the tone for the entire event, but it also plays a major role in the overall success of the wedding. With so much riding on this decision, it’s important to be thoughtful and mindful when selecting the venue.
An Evening to Remember
What started out as a final project for my WPIC Wedding And Event Design Fundamentals course turned out to be such a personal celebration for myself and my family. Because of that, we are left with such beautiful memories to hold onto and cherish. Truly, an evening to remember.
The Importance of Preferred Vendor Relationships
As a wedding planner, one of the most important things you can do is establish relationships with other vendors within the wedding industry, even other wedding planners! This will not only help you to provide better service to your clients, but it will also help you to build your own business.
10 Questions to Help You Define Your Niche
I recently posted a couple of articles about how “The Riches are in the Niches” and how to establish your target market by creating “An Ideal Client Persona.“ Rather than being a planner for everyone, having a defined niche marketing strategy can attract significantly more business. It also provides richer opportunities for self-expression and careerRead More
How Well Do You Know Your Wedding Clients?
By: Holly Perrier, WPICC, CWD of Perrier Planning Inc. Getting to know your clients well is essential. Whether you are offering full planning and design, partial planning, or month-of coordination, you need to know your clients likes and dislikes, and personal details about their lifestyle and relationships. The more you know, the better overall experienceRead More
Another Reason Your Wedding Business Should Have a Blog
We have written several articles about the importance of having a Blog. We’ve given you Blogging Tips, the Top 5 Reasons, Blogging Keyword Tips, a Year’s Worth (116!) of Blog titles, and so many more. Why? Blogs are an essential part of digital marketing for every type of business. A blog is unmatched when aRead More
Seasonal Reality of a Wedding Planner
There are only so many
Saturdays in the year, let alone just within the “high season” between May and October. This
often gives us coordinators give or take around 20 dates to make our entire year’s earnings.
WPIC Attends Travel Trade Market Place in Portugal
By: Tracey Manailescu, WPIC Co-founder and Vice President Visit Portugal and Travel Trade Market Place invited The Wedding Planners Institute of Canada‘s co-founder, Tracey Manailescu to explore more of what Portugal offers wedding clients for destination weddings and honeymoons. TAP Air Portugal was the flight sponsor. We were wined, dined and shown some beautiful venuesRead More
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