By Tracey Manailescu, WPIC Co-founder and Vice President The very best way to get to know your wedding clients is to ask questions. Below are some must-ask questions that will open them up and encourage conversations. Make sure to write down their responses, or better yet have them answer them in a questionnaire. How DidRead More
5 Reasons to Add Micro Weddings to Your Services
By: Tracey Manailescu, WPIC Co-founder and Vice President A Micro Wedding is defined as an intimate event, with no more than 50 guests in attendance. Traditions are still incorporated, but with much more creative freedom and personal touches. Micro weddings have always been an option. However, with all of the disruptions across the world dueRead More
Webinar: Copy That Converts
Join us on September 8th, 2021 at 7 pm EST for an educational webinar led by Crystal Adair-Benning. WEBINAR: Word Magic. Copy that Converts. Date: Wednesday, September 8, 2021 Time: 8 pm AT / 7 pm ET / 4 pm PT Cost: $30 + HST Register About Crystal Adair-Benning, WPICC: Crystal is a WPIC CertifiedRead More
Online Networking With Vendors: The New Norm
By: Angela Hodel of Imagine Events For many wedding industry professionals, networking is a great way to build up your vendor network as well as get future referrals. Networking with local professionals is important to do on an ongoing basis for many reasons! There will always be new vendors in the area and new servicesRead More
WPIC Alumni: Please Complete the Survey
We are conducting an anonymous PRICING survey to reach as many WPIC alumni as possible (within Canada). Please answer honestly and based on your personal situation. Your cooperation is greatly appreciated! The link can be found in your August newsletter as well as on the WPIC Alumni Facebook Group.
The Importance of Wedding Education
There has been a strange phenomena in the Wedding Industry lately. I have seen a few people trying to sell their “Wedding Pro Courses” or “Coaching Services” by claiming they were self-taught, which is one, not something to boast about, two, terrifying, three, hurting them more than giving clout, and,
four, blatantly false (we signed their certificate, lol).
Like every other professional in the world, they gained experience on the job, and that is a very important part of becoming a professional, but before gaining experience, theory and knowledge are essential. If theory wasn’t important, they wouldn’t be selling it in their course 😉
Are You Scaring Away Potential Wedding Clients?
By: Tracey Manailescu, Co-founder and VP of WPIC inc. When couples are searching for wedding professionals to hire for their wedding, they want to see how you operate. Are you unwittingly scaring away potential wedding clients? Below are some ways to make some simple changes to ensure that you are standing out in a goodRead More
How to Combat Wedding Hangover
Wedding Hangover is a very real problem that wedding professionals face. It has nothing to do with alcohol, because a true professional would never drink at the wedding. It is that day-after-the-wedding achy feeling where all of your muscles hurt, your feet are swollen, and you probably have a little headache too.
I asked our WPIC Alumni what they do to combat the dreaded Wedding Hangover, and here is what they suggested…
Tax Deductions for Wedding Planners
Hold on to those business receipts and invoices that you accumulate over the year. Ensure that you have kept a detailed summary about what the expenses were for, when they took place, and how much they cost. If it’s not self-explanatory, then flip it over, and write what it was for on the back…
Business Reminder Quote
We are what we repeatedly do. Success is not an action but a habit. ~Aristotle
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