By Tracey Manailescu, WPIC Co-founder and Vice President If your wedding business is going to fail, chances are it will be in the first five years. 50% of them do. This is according to Forbes One sure thing that will guarantee failure is not providing good customer service. In particular, you need to be payingRead More
Why is Blogging so Important for Wedding Pros?
Wedding Professionals need to wear a lot of hats. Not only do they need to be experts in their field, but they also need to run a business and market that business effectively in order to attract clients. There are a lot of ways Wedding Professionals can market themselves to potential clients and it is so important to utilize both paid and unpaid marketing effectively. One extremely effective way to market yourself and your business to potential clients is by Blogging. It is essentially free, as it only costs you your time. But the Return on Investment for that time is amazing.
10 Wedding Business Owner Mistakes
By Tracey Manaielscu, Co-founder and Vice President of The Wedding Planners Institute of Canada We all make mistakes in our businesses, we are human after all. However, we need to learn from our mistakes and make the necessary changes to our businesses because of what we have learned. This is why education is so veryRead More
Building Relationships With Wedding Pros
Tricia Bachewich, WPICC of Tricia Bachewich Events My name is Tricia Bachewich and I am the lead planner and owner at Tricia Bachewich Events. We are a full-service planning & design company located in Winnipeg, Manitoba. I have been in the wedding industry for nearly 2 decades and today I am going to talk aboutRead More
Wedding Planner Burnout -Who Me?
By: Maria Commisso, WPICC of Le Love Events Wedding planner burnout – who me? No way!YES, IT’S A REAL THING! While the life of a wedding planner is fulfilling, it can become overwhelming. Planning a successful wedding is loads of fun but can come with difficult challenges. A wedding planner can start to feel overworkedRead More
How to Use Social Networking to Connect with Prospects
When you want to connect with your prospects, using social media to do it is very important and best of all, easy to do. Let’s explore how you can use social networking to connect with prospects.
10 Questions to Always Ask Your Couples
By Tracey Manailescu, WPIC Co-founder and Vice President The very best way to get to know your wedding clients is to ask questions. Below are some must-ask questions that will open them up and encourage conversations. Make sure to write down their responses, or better yet have them answer them in a questionnaire. How DidRead More
5 Reasons to Add Micro Weddings to Your Services
By: Tracey Manailescu, WPIC Co-founder and Vice President A Micro Wedding is defined as an intimate event, with no more than 50 guests in attendance. Traditions are still incorporated, but with much more creative freedom and personal touches. Micro weddings have always been an option. However, with all of the disruptions across the world dueRead More
Webinar: Copy That Converts
Join us on September 8th, 2021 at 7 pm EST for an educational webinar led by Crystal Adair-Benning. WEBINAR: Word Magic. Copy that Converts. Date: Wednesday, September 8, 2021 Time: 8 pm AT / 7 pm ET / 4 pm PT Cost: $30 + HST Register About Crystal Adair-Benning, WPICC: Crystal is a WPIC CertifiedRead More
Online Networking With Vendors: The New Norm
By: Angela Hodel of Imagine Events For many wedding industry professionals, networking is a great way to build up your vendor network as well as get future referrals. Networking with local professionals is important to do on an ongoing basis for many reasons! There will always be new vendors in the area and new servicesRead More
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