by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. Being an entrepreneur often means doing everything on your own and learning by trial and error rather than from guidance. But it doesn’t need to be that way. Many entrepreneurs have found great success in utilizing the help of a Wedding Business CoachRead More
What Persuasion Has to Do with Business
Want your business to become more successful? If so, you might want to use your powers of persuasion. Persuasion is an important part of running a business. Often associated with marketing, it is actually useful throughout most areas of the company. Read on to find out more about what persuasion has to do with business,Read More
3 Questions to Ask Your Couple at Your Next Monthly Check-In Meeting
By: Tracey Manailescu, WPIC Co-founder and Vice President Consistent and productive communication sessions with your clients are absolutely crucial for a positive wedding planning experience. Monthly meetups (whether by phone, but best in-person) are so important for a relationship with your clients. It’s a time to check in to see where they need some guidance,Read More
New! WPIC Styled Shoot Course at The Albany Club in Toronto, Ontario
We’re back, baby! We are so excited to share the dates and location for our next styled shoot course with you. We will be at The Albany Club in downtown Toronto for two days of learning and hands-on experience on Saturday, February 26 and Sunday, February 27, 2022. Only 20 spots are available. Register nowRead More
How to Use Social Media to Launch a New Wedding Product or Service
One way to use social media is to use it to launch a new product or service to your audience. When you remember that social media is just a tool for you to use to get traffic to your products, services, and or offerings, it starts to become super-easy to figure out different ways to make it work.
30 Simple Things to Help Make Your Clients’ Wedding COVID-safe
by Jennifer Borgh, WPICC, owner of Borghinvilla Wedding Venue Covid has added a lot of pressure and stress to couples who were planning their special day. Some couples have opted to wait until this pandemic is over and others have chosen to go ahead. Here are some tips on how to proceed with caution inRead More
Reminder
LIVE Online With Danielle and Tracey on December 4th & 5th, 2021
Missing in-person interaction and classes? So are we! Join co-founders Danielle and Tracey on Saturday, December 4th and Sunday, December 5th, 2021. (This will be our last LIVE online class for the foreseeable future.) This course is both for those entering the wedding industry and for higher education for wedding professionals. We constantly reassess andRead More
Post-Pandemic Networking Reminders
By: Tracey Manailescu, Co-founder and VP of WPIC Inc. Things have definitely changed over the past year and a half, and the way we used to do things have changed right along with it. While we are slowly getting back to interacting with people in real life, we need to be mindful and respectful ofRead More
Instagram Marketing Mistakes to Avoid
Many businesses that are just starting off on Instagram are eager to jump in and let the world know who they are. Although the excitement is understandable, it is vital to put together a comprehensive strategy and figure out several things from your brand voice, to your engagement strategies and much more. Just as there are many things you could end up getting right with Instagram, there are an equal number of things that you can get wrong.
Use these tips to understand the top Instagram Marketing mistakes to avoid on your pursuit of launching your business on Instagram.
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