By: Tracey Manailescu, WPIC Co-founder and Vice President A successful Wedding Professional utilizes programs and apps to work smarter, not harder. Below is a list of Apps to increase your productivity and make your life easier. 17hats Aisle Planner (Use code WPIC to 25% off your first 3 months and your first month FREE) AllRead More
Integrating Cultural Diversity into Weddings
Throughout Canada there are many cultures and ethnicities; specifically, 500 ethnic and cultural origins were reported in the 2021 Census. So, when two people decide on marriage, a creative way to express to themselves to friends and family is to incorporate traditions and aspects from both cultures. Having worked as an event planner for theRead More
Here comes the Flower… Man?!
by Danielle Andrews, President of the Wedding Planners Institute of Canada Inc. I have performed 50 weddings this year, and by far my favourite trend of 2022 is the Flower Man. What is the Flower Man you ask? Instead of cute little girls shyly tossing flower petals in the bride’s path, one of the couples’Read More
Avoid These 5 Mistakes With Your Wedding Business
By Tracey Manailescu, WPIC Co-founder and Vice President The below article is about how to avoid the following 5 mistakes with your wedding business. You need to work on your business before your business works for you Not building rapport with potential clients. Show interest and enthusiasm. Listen more than you speak. Ask questions. NotRead More
Do These 5 Things Before You Launch Your Wedding Business
B: Tracey Manailescu, WPIC Co-founder You’ve taken the WPIC certification course, or another one, and now you are getting ready to launch your new business with your new templates, contracts and knowledge. You’ve registered your business name, bought a domain, hired someone to build a great website (or are savvy and did it yourself), orderedRead More
How to Make Your Wedding Clients Happy
How to Make Your Wedding Clients Happy As wedding professionals and business owners, customer service is a skill that we need to excel at. Below are some easy to implement ideas that you can start doing right now to make your clients happy. Check in with your clients on a regular basis. Have a monthlyRead More
How to Advertise Your Wedding Business in Canada
Do you have a good marketing plan? Are you attracting couples on a regular basis? Personally, I found it difficult to create a successful marketing strategy when I first entered the wedding industry. I started up my business, Perrier Planning Inc., four years ago and at the time I had no idea how to attractRead More
About WPIC’s Wedding and Event Designer Certification Course
Our next in-person Wedding and Event Designer Certification course will be November 19th and 20th, 2022 in Toronto, ON. Register now! The course is made up of Lecture Theory, Industry Speakers, Hands-on Practicum (in-person class), Home-study and an At-Home Project. A Course Textbook will be provided, but it is designed to be enhanced by theRead More
Change Your Mind and Get Motivated Again!
After a stressful and busy summer of weddings, it is easy to feel overwhelmed and unmotivated. From time to time, each of us will find ourselves in a rut of boredom and disinterest. We seem to lose our zest for life and feel tired, irritable, and unmotivated. We want to hide under the covers ratherRead More
About WPIC Inc.
The Wedding Planners Institute of Canada/The Wedding Planners Institute of Coordination is an Institute of higher learning for Wedding Professionals. In addition to the Institute, we also run an Association for Wedding Professionals, WPICAlumni which offers continued education after certification. We utilize a Social Media Marketing Plan which includes Facebook, Instagram, and a professional Blog.Read More
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