by Danielle Andrews, President and Co-founder of The Wedding Planners Institute of Canada Inc. The wedding industry, like many others, isn’t immune to the effects of economic downturns. Whether it’s due to inflation, recessions, or global events that impact spending, professional wedding planners may face challenges in keeping their business profitable. Yet, weddings remain aRead More
Rebuilding Trust: How Wedding Planners Can Overcome Negative Client Reviews
Image Source: Pexels.com In a perfect world, every single one of your clients would sing your praises and leave nothing but glowing reviews. Unfortunately, that’s not always the case. Emotions can run high when it comes to weddings, and even the smallest hitch can lead to complaints, bad feedback, or worse — negative online reviews.Read More
Stay Agile, Stay Ahead: The Power of Responsiveness
by: Lesley Pinder WPICC, Lesley Pinder Wedding & Events How do you rate yourself or your business when it comes to being responsive to your clients? Are you sensitive to ensuring that you respond or acknowledge their messages or calls in a timely manner? Think of how annoying or frustrating a client may feel ifRead More
Creating an Experience Worth Sharing: Emotional Touchpoints That Drive Word-of-Mouth
As a wedding planner, you understand that when couples come to you, they aren’t just looking for help coordinating their special day; they want someone with the know-how to shape a unique experience tailored specifically to them. A wedding planner who understands that each event is a story and knows how to spin the strawRead More
Sailing into Romance: Hosting Destination Weddings on the Caribbean’s Largest Catamaran
by Danielle Andrews, President and Co-founder of The Wedding Planners Institute of Canada Inc. Recently, I had the pleasure of exploring the Caribbean’s largest catamaran, Karaya Punta Cana, while visiting the stunning shores of Punta Cana, Dominican Republic. This extraordinary floating venue, renowned for its elegance and impeccable service, presents a unique and fun optionRead More
The Art of the Follow-Up: Essential Tips and Practices for Wedding Planners
by Danielle Andrews, President and Co-founder of the Wedding Planners Institute of Canada Inc. As a wedding planner, your role is not just about coordinating events and making sure the big day runs smoothly. It’s also about building and maintaining relationships with your clients and vendors. One of the most crucial aspects of this relationship-buildingRead More
The Ultimate Guide to CRM Systems for Wedding Planners: Pros and Cons of the Top Platforms
by Danielle Andrews, President and Co-founder of The Wedding Planners Institute of Canada Inc. As a wedding planner, managing multiple clients, vendors, timelines, and tasks can be overwhelming. This is where Customer Relationship Management (CRM) systems come into play. A good CRM system can streamline your workflow, enhance client communication, and improve your overall efficiency.Read More
How to Inspire Wedding Clients Who Don’t Know What They Want
Image Source: Pexels There are a lot of examples of wedding planners having to wrangle clients who are very demanding and specific about what they want, no matter how unrealistic. But what about when your clients aren’t particularly clear on the direction they want? Indecision can make your job as a wedding planner so muchRead More
How to Manage Cash Flow in Your Wedding Planning Business Through Peak and Off-Peak Seasons
The wedding industry is massive, to say the least. The Canadian wedding industry is worth $5 billion a year, and the global industry is worth $298 billion. But, if you’re already in the industry, you likely know how great it can be during peak season, and how slim it can be other times throughout theRead More
Enhancing Bridal Beauty: How Wedding Planners Can Guide Clients Considering Plastic Surgery
Everyone wants to look and feel their best on their wedding day. For some, this might mean considering plastic surgery to achieve their desired look. As a wedding planner, supporting your clients through this delicate process is essential. This article will provide insights on popular procedures, ideal timelines for consultations and recovery, and how to coordinateRead More
