by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. Engagement season is almost here, and that means it’s time to show up, share your expertise, and stay top-of-mind for newly engaged couples. November is the perfect bridge between the end of wedding season and the start of a new wave of inquiries,Read More
The Ultimate Content Plan for Wedding Pros: What to Post from November to February
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. From Quiet Season to Content Season As the last weddings wrap up and the busy summer months fade into memory, most wedding professionals finally exhale. But before you go completely off the grid, remember this: your slow season is your audience’s discovery season.Read More
Your Off-Season Is Your Power Season: 10 Ways to Strengthen Your Business Before Engagement Season Hits
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. The Calm Before the (Engagement) Storm “Wedding Season” in the Northern Hemisphere runs from May through October, months filled with long days, back-to-back celebrations, and endless to-do lists. You’ve given your all to your couples, and now the pace finally slows. But justRead More
The Toxic Lie About “Working Less” — and How to Actually Work Smarter
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. We’ve all seen the posts: “Work less, make more,” “Hustle culture is dead,” or “Build a business that runs itself while you sip cocktails on a beach.”While the sentiment sounds appealing, the truth is that this can create unrealistic expectations for wedding professionalsRead More
50 Instagram Content Ideas for Wedding Planners – October Edition
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. Fall is here, and it’s the perfect time to refresh your Instagram strategy!To help you stay consistent and inspired, we’ve put together 50 content ideas for wedding planners to use all October long. Whether you want to educate, inspire, engage, or just showRead More
Creating a Seamless Client Experience in Wedding Planning
by Danielle Andrews, President of the Wedding Planners Institute of Canada Inc. For couples, planning a wedding is one of the most important and emotional journeys of their lives. As wedding professionals, our role goes far beyond logistics. We are trusted guides, confidantes, and problem-solvers. Creating a seamless client experience not only helps couples feelRead More
Why Certification Matters for Wedding Professionals and Their Clients
by Danielle Andrews, President and Co-Founder of the Wedding Planners Institute of Canada Inc. The wedding industry is often seen as glamorous, creative, and full of love stories. But behind every flawless event is a professional who understands that weddings are also complex, high-pressure productions that demand expertise, problem-solving, and meticulous planning. In an industryRead More
Are You Doing Things the Right Way??
by Danielle Andrews, President and Co-founder of The Wedding Planners Institute of Canada Inc. Planning weddings is fun, rewarding, and full of exciting opportunities to bring dreams to life. But here’s the real question: Are you doing things the right way? It’s one thing to have an eye for design, a Pinterest board full ofRead More
Finding Your Wedding Planning Niche and How to Elevate It Through Education
by Danielle Andrews, President and Co-Founder, The Wedding Planners Institute of Canada Inc. The wedding industry is filled with talented planners, so how do you stand out? The answer lies in finding your niche — the unique area of expertise that sets you apart and attracts your ideal clients. Whether it’s focusing on a specificRead More
8 Ways to Elevate Your Wedding Business This August and Harness the Power of the Lion’s Gate
by Danielle Andrews, President and Co-Founder, The Wedding Planners Institute of Canada Inc. August is a golden month of transition and opportunity. It is the last stretch of summer. Soon, vacation mode will wind down, routines will shift, and the busy “Wedding Season” will start to slow. At the same time, the exciting “Engagement Season”Read More
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