by Jennifer Borgh, WPICC, of Jennifer Borgh Events in Toronto, Canada and St. Ann, Jamaica Planning a wedding is an exciting yet overwhelming experience. Many couples underestimate the countless tasks involved in making their special day seamless and stress-free. Hiring a professional wedding planner ensures that every detail is covered, allowing the couple to fullyRead More
How Wedding Planners can Educate Couples on Smart Budget Allocation
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. One of the most crucial roles a wedding planner plays is helping couples allocate their wedding budget wisely. Often, couples approach planning with emotional expectations rather than logical financial strategies. As a wedding professional, your expertise can guide them in making well-informed decisionsRead More
Is Your Team Ready to Handle a Medical Emergency at a Wedding?
by Danielle Andrews, President & Co-Founder, The Wedding Planners Institute of Canada Inc. As a wedding planner, you’ve mastered the art of creating seamless, magical wedding days. But amidst the beauty and joy, emotions are high and the stress is on, unexpected emergencies can arise, including medical situations that require immediate attention. Is your teamRead More
Why Don’t You Have Branding Photos Yet? A Sassy Wake-Up Call for Wedding Pros
by Danielle Andrews, President and Co-founder, The Wedding Planners Institute of Canada Inc. Alright, wedding pros, let’s have a little chat. Actually, let’s call this what it is—a necessary smack upside the head. Why on EARTH do you not have professional branding photos yet? You, the person selling “luxury” and “experience” and “flawless execution,” areRead More
Winning Strategies To Build Your Wedding Planning Brand and Attract Clients
Image Source: Pixabay The wedding planning industry in Canada is vibrant and full of professional opportunities. However, we must be honest: It is highly competitive, and few people thrive in it. To flourish as a wedding planner, it’s essential to stand out, connect with the right clients, and build a recognizable brand. Marketing is aRead More
I’m a Certified Wedding Planner, Now What?
by Danielle Andrews, President and Co-Founder, The Wedding Planners Institute of Canada Inc. Congratulations! You’ve completed your wedding planning training, and you’re now a certified wedding planner. That’s a huge achievement—but now you might be wondering, what’s next? Don’t worry; I’ve got you covered. Here are the steps you can take to start building yourRead More
Must-Have Tools for Wedding Planners to Help Inspire and Organize
Wedding planning requires you to strike the right balance between creativity and organization. As you work to craft unforgettable celebrations, staying inspired while managing countless details can be challenging. That’s where tools for wedding planners come in. Digital tools make it easier to complete everyday tasks while igniting innovative ideas and helping you create seamless,Read More
5 Things Wedding Planners Need to Stop Doing to Boost Sales, Build Their Brand, and Work Smarter, Not Harder
by Danielle Andrews, President and Co-founder, The Wedding Planners Institute of Canada Inc. Let’s be real: being a wedding planner is no walk in the park (even though you probably plan gorgeous park weddings). Running your business takes time, creativity, and energy, but sometimes we end up working harder than we need to. It’s timeRead More
The Importance of Submitting to Wedding Awards: A Path to Growth and Recognition
In the highly competitive wedding industry, standing out is crucial for success. Awards programs tailored for wedding professionals offer an exceptional opportunity to showcase talent, gain recognition, and grow your business. If you’ve ever wondered whether submitting to awards is worth it, let’s look at the many benefits, the return on investment, and why youRead More
Creating the Perfect Wedding Office: A Space That Inspires Confidence and Creativity
by Danielle Andrews, President and Co-founder of the Wedding Planners Institute of Canada Inc. Your office is more than just a workspace—it’s a reflection of your brand, your personality, and your commitment to creating extraordinary weddings. When clients walk through your door or join you on a virtual call, your office sets the tone forRead More
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