We are thrilled to announce that the next edition of the WPIC Wedding Awards is officially underway! The submission portal will open on December 1, 2025, and remain open until January 30, 2026. Winners will be honoured in person at the highly anticipated WPIC Kickoff and Awards Gala on February 28, 2026, at the ChelseaRead More
The Business of Love: Why Wedding Planners Should Offer Proposal Planning Services
by Danielle Andrews, President & Co-founder, The Wedding Planners Institute of Canada Inc. When it comes to love stories, the proposal is where the magic begins, and for wedding planners, it’s where business can begin, too. Offering proposal planning services is not just a romantic idea; it’s a smart business move. This niche allows plannersRead More
What Worked, What Didn’t: How to Conduct a Year-End Business Review That Actually Matters
by Danielle Andrews, President and Co-Founder, The Wedding Planners Institute of Canada Inc. Wedding Season May Be Ending, But Your Growth Season Is Just Beginning As the last of the fall weddings wrap up and the inbox slows down (even just a little), it’s the perfect time to pause and take a hard look atRead More
Networking with Intention: How to Build Relationships That Bring You Business Next Year
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. From Busy Season to Building Season As Wedding Season winds down (May–October in the Northern Hemisphere), most professionals breathe a sigh of relief, and rightly so. You’ve been in full execution mode for months: timelines, travel, ceremonies, and celebrations. But as your finalRead More
50 Instagram Content Ideas for Wedding Planners – November Edition
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. Engagement season is almost here, and that means it’s time to show up, share your expertise, and stay top-of-mind for newly engaged couples. November is the perfect bridge between the end of wedding season and the start of a new wave of inquiries,Read More
The Ultimate Content Plan for Wedding Pros: What to Post from November to February
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. From Quiet Season to Content Season As the last weddings wrap up and the busy summer months fade into memory, most wedding professionals finally exhale. But before you go completely off the grid, remember this: your slow season is your audience’s discovery season.Read More
Your Off-Season Is Your Power Season: 10 Ways to Strengthen Your Business Before Engagement Season Hits
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. The Calm Before the (Engagement) Storm “Wedding Season” in the Northern Hemisphere runs from May through October, months filled with long days, back-to-back celebrations, and endless to-do lists. You’ve given your all to your couples, and now the pace finally slows. But justRead More
The Toxic Lie About “Working Less” — and How to Actually Work Smarter
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. We’ve all seen the posts: “Work less, make more,” “Hustle culture is dead,” or “Build a business that runs itself while you sip cocktails on a beach.”While the sentiment sounds appealing, the truth is that this can create unrealistic expectations for wedding professionalsRead More
50 Instagram Content Ideas for Wedding Planners – October Edition
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. Fall is here, and it’s the perfect time to refresh your Instagram strategy!To help you stay consistent and inspired, we’ve put together 50 content ideas for wedding planners to use all October long. Whether you want to educate, inspire, engage, or just showRead More
Creating a Seamless Client Experience in Wedding Planning
by Danielle Andrews, President of the Wedding Planners Institute of Canada Inc. For couples, planning a wedding is one of the most important and emotional journeys of their lives. As wedding professionals, our role goes far beyond logistics. We are trusted guides, confidantes, and problem-solvers. Creating a seamless client experience not only helps couples feelRead More
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