by Danielle Andrews, President and Co-Founder of the Wedding Planners Institute of Canada Inc. The wedding industry is often seen as glamorous, creative, and full of love stories. But behind every flawless event is a professional who understands that weddings are also complex, high-pressure productions that demand expertise, problem-solving, and meticulous planning. In an industryRead More
Are You Doing Things the Right Way??
by Danielle Andrews, President and Co-founder of The Wedding Planners Institute of Canada Inc. Planning weddings is fun, rewarding, and full of exciting opportunities to bring dreams to life. But here’s the real question: Are you doing things the right way? It’s one thing to have an eye for design, a Pinterest board full ofRead More
Finding Your Wedding Planning Niche and How to Elevate It Through Education
by Danielle Andrews, President and Co-Founder, The Wedding Planners Institute of Canada Inc. The wedding industry is filled with talented planners, so how do you stand out? The answer lies in finding your niche — the unique area of expertise that sets you apart and attracts your ideal clients. Whether it’s focusing on a specificRead More
8 Ways to Elevate Your Wedding Business This August and Harness the Power of the Lion’s Gate
by Danielle Andrews, President and Co-Founder, The Wedding Planners Institute of Canada Inc. August is a golden month of transition and opportunity. It is the last stretch of summer. Soon, vacation mode will wind down, routines will shift, and the busy “Wedding Season” will start to slow. At the same time, the exciting “Engagement Season”Read More
How to Build Your “Why I Charge What I do” Statement
by Danielle Andrews, President and Co-founder of the Wedding Planners Institute of Canada Inc. For Social Media, Your Website, and Confident Sales Conversations If you’ve ever hesitated when sharing your pricing or felt the need to justify your fees to a potential client, you’re not alone. One of the most effective tools you can createRead More
The Real Cost of Undercharging: Why You Might Be Losing More Than You Think
by Danielle Andrews, President and Co-founder of The Wedding Planners Institute of Canada Inc. Lately, I’ve been sharing a lot about pricing—and for good reason. This conversation goes far beyond simply “charging what you’re worth.” It’s about protecting the integrity of our profession, the sustainability of our businesses, and most importantly, the couples who trustRead More
How to Network Like a Boss at Wedding Industry Events
by Danielle Andrews, President and Co-Founder of the Wedding Planners Institute of Canada Inc. As a wedding professional, you should be attending wedding conferences and industry events regularly. It is part of your job. If you’ve ever felt like you’re fading into the background at networking events, you’re not alone. Maybe you’re hugging the walls,Read More
Worksheet: “What Should I REALLY Be Charging?”
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. A Pricing Reality Check for Wedding Planners Let’s be honest—pricing is one of the most uncomfortable (and most important) parts of running a wedding planning business. Many planners start by charging what they think the market will bear, what their peersRead More
Are You Charging Too Little?
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. “If I want charge less than everyone else, who is it really hurting?” Everyone. It is hurting everyone. Over the years I have seen it many times, a fresh and excited new planner offers really low prices to book as many clients asRead More
The Art of Personalization: How to Help Your Clients Customize Their Wedding
by Danielle Andrews, President and Co-Founder, The Wedding Planners Institute of Canada Inc. In a world full of Pinterest-perfect weddings, it’s the customized touches that make a celebration truly unforgettable. As a wedding planner, one of the most valuable services you can offer your clients is guiding them through the art of personalization. Customization transformsRead More
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