The top VIP wedding planners make the process easy for their clients, putting them in the spotlight so they can shine without worries. This task is more than choosing a venue and curating an elegant atmosphere; your job is designing a high-end, multi-layered experience for every guest. As a concierge, you’ll scout locations,Read More
Why Wedding Pros Need to Attend In-Person Events
by Danielle Andrews, President and Co-founder, The Wedding Planners Institute of Canada Inc. There is a growing concern in the Canadian wedding industry: fewer and fewer wedding professionals are attending conferences, masterminds, and live educational sessions. At the same time, many of these same professionals are voicing frustration over not booking enough weddings or growingRead More
Stay in Your Lane: Understanding the Boundaries Between Wedding Planners and On-Site/Venue Coordinators
by Danielle Andrews, President and Co-founder, The Wedding Planners Institute of Canada Inc. Weddings are a symphony of moving parts, each playing a crucial role in creating a seamless and magical day. Among the key players behind the scenes are wedding planners and on-site venue coordinators. While their responsibilities may seem similar at a glance,Read More
Why an Onsite Venue Coordinator is NOT the Same as a Wedding Planner
by Danielle Andrews, President and Co-founder, The Wedding Planners Institute of Canada Inc. One of the most common misconceptions in wedding planning is when couples say, “I don’t need a wedding planner; my venue has an on-site wedding coordinator.” If you’ve ever thought this, you’re not alone—but, excuse me for being so blunt, this isRead More
70 Things a Wedding Planner can do
by Jennifer Borgh, WPICC, of Jennifer Borgh Events in Toronto, Canada and St. Ann, Jamaica Planning a wedding is an exciting yet overwhelming experience. Many couples underestimate the countless tasks involved in making their special day seamless and stress-free. Hiring a professional wedding planner ensures that every detail is covered, allowing the couple to fullyRead More
How Wedding Planners can Educate Couples on Smart Budget Allocation
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. One of the most crucial roles a wedding planner plays is helping couples allocate their wedding budget wisely. Often, couples approach planning with emotional expectations rather than logical financial strategies. As a wedding professional, your expertise can guide them in making well-informed decisionsRead More
Is Your Team Ready to Handle a Medical Emergency at a Wedding?
by Danielle Andrews, President & Co-Founder, The Wedding Planners Institute of Canada Inc. As a wedding planner, you’ve mastered the art of creating seamless, magical wedding days. But amidst the beauty and joy, emotions are high and the stress is on, unexpected emergencies can arise, including medical situations that require immediate attention. Is your teamRead More
Why Don’t You Have Branding Photos Yet? A Sassy Wake-Up Call for Wedding Pros
by Danielle Andrews, President and Co-founder, The Wedding Planners Institute of Canada Inc. Alright, wedding pros, let’s have a little chat. Actually, let’s call this what it is—a necessary smack upside the head. Why on EARTH do you not have professional branding photos yet? You, the person selling “luxury” and “experience” and “flawless execution,” areRead More
Winning Strategies To Build Your Wedding Planning Brand and Attract Clients
Image Source: Pixabay The wedding planning industry in Canada is vibrant and full of professional opportunities. However, we must be honest: It is highly competitive, and few people thrive in it. To flourish as a wedding planner, it’s essential to stand out, connect with the right clients, and build a recognizable brand. Marketing is aRead More
I’m a Certified Wedding Planner, Now What?
by Danielle Andrews, President and Co-Founder, The Wedding Planners Institute of Canada Inc. Congratulations! You’ve completed your wedding planning training, and you’re now a certified wedding planner. That’s a huge achievement—but now you might be wondering, what’s next? Don’t worry; I’ve got you covered. Here are the steps you can take to start building yourRead More
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