by Danielle Andrews, President and Co-Founder of the Wedding Planners Institute of Canada Inc. As a wedding professional, you should be attending wedding conferences and industry events regularly. It is part of your job. If you’ve ever felt like you’re fading into the background at networking events, you’re not alone. Maybe you’re hugging the walls,Read More
Worksheet: “What Should I REALLY Be Charging?”
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. A Pricing Reality Check for Wedding Planners Let’s be honest—pricing is one of the most uncomfortable (and most important) parts of running a wedding planning business. Many planners start by charging what they think the market will bear, what their peersRead More
Are You Charging Too Little?
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. “If I want charge less than everyone else, who is it really hurting?” Everyone. It is hurting everyone. Over the years I have seen it many times, a fresh and excited new planner offers really low prices to book as many clients asRead More
The Art of Personalization: How to Help Your Clients Customize Their Wedding
by Danielle Andrews, President and Co-Founder, The Wedding Planners Institute of Canada Inc. In a world full of Pinterest-perfect weddings, it’s the customized touches that make a celebration truly unforgettable. As a wedding planner, one of the most valuable services you can offer your clients is guiding them through the art of personalization. Customization transformsRead More
Barn Weddings – A Site Visit with Tips
by Danielle Andrews, President and Co-founder of The Wedding Planners Institute of Canada Inc. As wedding planners, our work doesn’t stop with the weddings we plan. We need to continually expand our knowledge of the venues and services available to our clients. One of the best ways to do this is through regular site visits.Read More
Planning Safe and Seamless Weddings for VIP Clients
The top VIP wedding planners make the process easy for their clients, putting them in the spotlight so they can shine without worries. This task is more than choosing a venue and curating an elegant atmosphere; your job is designing a high-end, multi-layered experience for every guest. As a concierge, you’ll scout locations,Read More
Why Wedding Pros Need to Attend In-Person Events
by Danielle Andrews, President and Co-founder, The Wedding Planners Institute of Canada Inc. There is a growing concern in the Canadian wedding industry: fewer and fewer wedding professionals are attending conferences, masterminds, and live educational sessions. At the same time, many of these same professionals are voicing frustration over not booking enough weddings or growingRead More
Stay in Your Lane: Understanding the Boundaries Between Wedding Planners and On-Site/Venue Coordinators
by Danielle Andrews, President and Co-founder, The Wedding Planners Institute of Canada Inc. Weddings are a symphony of moving parts, each playing a crucial role in creating a seamless and magical day. Among the key players behind the scenes are wedding planners and on-site venue coordinators. While their responsibilities may seem similar at a glance,Read More
Why an Onsite Venue Coordinator is NOT the Same as a Wedding Planner
by Danielle Andrews, President and Co-founder, The Wedding Planners Institute of Canada Inc. One of the most common misconceptions in wedding planning is when couples say, “I don’t need a wedding planner; my venue has an on-site wedding coordinator.” If you’ve ever thought this, you’re not alone—but, excuse me for being so blunt, this isRead More
70 Things a Wedding Planner can do
by Jennifer Borgh, WPICC, of Jennifer Borgh Events in Toronto, Canada and St. Ann, Jamaica Planning a wedding is an exciting yet overwhelming experience. Many couples underestimate the countless tasks involved in making their special day seamless and stress-free. Hiring a professional wedding planner ensures that every detail is covered, allowing the couple to fullyRead More
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