by Danielle Andrews, President and Co-founder of the Wedding Planners Institute of Canada Inc. Your office is more than just a workspace—it’s a reflection of your brand, your personality, and your commitment to creating extraordinary weddings. When clients walk through your door or join you on a virtual call, your office sets the tone forRead More
Couple Psychology: Understanding Your Engaged Couple and Honoring the Importance of Their Wedding
by Danielle Andrews, President and Co-founder of The Wedding Planners Institute of Canada Inc. Wedding planning is more than organizing flowers, venues, and timelines—it’s a journey through one of the most meaningful times in a couple’s life. As a wedding planner, your role often extends beyond logistics to include a delicate balance of empathy, support,Read More
Engagement Season is Here: How Wedding Planners Can Prosper in the Busiest Time of the Year
by Danielle Andrews, President & Co-founder, The Wedding Planners Institute of Canada Inc. The holidays bring twinkling lights, festive celebrations, and for many couples, a life-changing question: Will you marry me? Engagement season, which spans December through February, is the most romantic time of the year and accounts for 70% of all proposals. This periodRead More
Mastering Time Management: Balancing Multiple Weddings and a Growing Business
by Danielle Andrews, President and Co-founder of The Wedding Planners Institute of Canada Inc. As a wedding planner, managing multiple weddings at once while scaling your business can feel like walking a tightrope. Each couple wants a flawless event, and as your client list grows, so do the demands on your time. Mastering time managementRead More
Legal Essentials Every Wedding Planner Should Know: Protecting Yourself and Your Business
by Danielle Andrews, President and Co-founder of the Wedding Planners Institute of Canada Inc. As a wedding planner, you’re responsible for making a couple’s big day run smoothly. But beyond organizing flawless events, it’s crucial to protect yourself and your business legally. The wedding industry is fast-paced and detail-oriented, and without proper legal protection, aRead More
Wedding Planning During Economic Uncertainty: How to Recession-Proof Your Business
by Danielle Andrews, President and Co-founder of The Wedding Planners Institute of Canada Inc. The wedding industry, like many others, isn’t immune to the effects of economic downturns. Whether it’s due to inflation, recessions, or global events that impact spending, professional wedding planners may face challenges in keeping their business profitable. Yet, weddings remain aRead More
Rebuilding Trust: How Wedding Planners Can Overcome Negative Client Reviews
Image Source: Pexels.com In a perfect world, every single one of your clients would sing your praises and leave nothing but glowing reviews. Unfortunately, that’s not always the case. Emotions can run high when it comes to weddings, and even the smallest hitch can lead to complaints, bad feedback, or worse — negative online reviews.Read More
Stay Agile, Stay Ahead: The Power of Responsiveness
by: Lesley Pinder WPICC, Lesley Pinder Wedding & Events How do you rate yourself or your business when it comes to being responsive to your clients? Are you sensitive to ensuring that you respond or acknowledge their messages or calls in a timely manner? Think of how annoying or frustrating a client may feel ifRead More
Creating an Experience Worth Sharing: Emotional Touchpoints That Drive Word-of-Mouth
As a wedding planner, you understand that when couples come to you, they aren’t just looking for help coordinating their special day; they want someone with the know-how to shape a unique experience tailored specifically to them. A wedding planner who understands that each event is a story and knows how to spin the strawRead More
Sailing into Romance: Hosting Destination Weddings on the Caribbean’s Largest Catamaran
by Danielle Andrews, President and Co-founder of The Wedding Planners Institute of Canada Inc. Recently, I had the pleasure of exploring the Caribbean’s largest catamaran, Karaya Punta Cana, while visiting the stunning shores of Punta Cana, Dominican Republic. This extraordinary floating venue, renowned for its elegance and impeccable service, presents a unique and fun optionRead More
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