By: Tracey Manailescu, WPIC Co-founder and Vice President Small changes can make a huge difference in the way you think and feel. Below are some ways to be more efficient in your wedding business, therefore making you happier and mentally healthier. Create realistic deadlines Overextending yourself is not going to help anyone. Plan accordingly andRead More
Birth, Loss and Your Wedding Business; Adapting to Change
Written by Tracey Manailescu, WPIC Co-founder, with insightful contributions from WPIC alumni. Pregnancy, co-parenting, single parenting, step-children, fertility challenges and losses are a reality and a big percentage of wedding professionals in the workforce. If you have been through or know anyone who has gone through any of the aforementioned, you know it’s a challenge.Read More
The Power of Social Networking to Build Your Brand
Social networking is truly a very powerful way to build your brand. Today, with the proliferation of online platforms, social networking has taken on a brand new and often difficult to understand role in both online and offline marketing.
Difficult or not, one thing is very clear – social networking is the best way to build your brand. Plus, if you develop a social media strategy in advance instead of acting without thought, then follow your plan, you will succeed.
Keeping Your Wedding Business Relevant
By Tracey Manailescu, WPIC co-founder It is hard to stand out in the wedding industry whether you are a wedding planner, photographer, designer, cake decorator, venue, wedding salon, tuxedo store, makeup artist, DJ, band, etc. No matter what field you are in, there is always going to be competition. There will always be someone whoRead More
