By: Tracey Manailescu Personality is key to weddings these days. Couples depend on us for suggestions and out-of-the-ordinary ideas to make their weddings stand out, and to show their guests a glimpse into their world. Let’s face it, sometimes our creativity hits a wall… It’s time to get inspired! I found some really cute ideasRead More
How You May be Hurting Your Business
by Danielle Andrews Sunkel Okay people, I’m going to be blunt here… Those in the wedding industry face a lot of challenges. Our clients can be fickle, our competitors jealous and trends change as quickly as the seasons, but sometimes the biggest challenge to your business, is you. Ways you may be hurting your business: Ego The wedding industryRead More
The Ultimate Guide to Wedding Stationery
by Haley Evans, WPICC Most couples dread stationery shopping – after they pick out their design, they’re lost! There are so many different types of paper available and so many ways to process the printing…but relax! This is the ultimate guide to your stationery. First of all, here’s a guide to stationery lingo soRead More
The Top 5 Questions to Ask a Prospective DJ
Written by: Donny Lovering of Ruby Entertainment, an Award Winning Disc Jockey Entertainer & Party Host and now WPICC! The top 5 questions to ask a prospective DJ When you are choosing the Dj Entertainment for your wedding reception party, ask the following questions: 1. Are they licensed by the AVLA? (Audio Video Licensing Agency)Read More
Do You Want to Plan Your Wedding or Manage it?
Written by: Alan Berg, author, professional speaker and wedding marketing consultant With permission to post from Alan Berg and Beautiful Bride Magazine
WPIC Tip: Marketing on a Budget
By: Tracey Manailescu Marketing experts say that clients need to see and hear about your company three times before they will purchase. If you are investing a ton of money into a one time marketing tool, that doesn’t leave much room for a second and third impression to sway potential clients. There are a tonRead More
WPIC Vendor Spotlight -Designing Trendz
By: Tracey Manailescu Last week Danielle and I went to visit our friend and colleague, Craig Gruzd, Creative Director and founder of the award winning, Designing Trendz. With over 10 years in the Canadian market and over (15) years world-wide, Designing Trendz is a staple in the Toronto wedding market. We have known Craig since heRead More
5 Creative Ways to Preserve Your Vows
Written By: Meagan Eagles, WPICC of Weddings Tied With Lace 5 Creative Ways to Preserve Your Vows Whether you write your own vows or you use vows provided for you, they are something that will always be special to you. These are the promises you are making to each other for the rest of yourRead More
Blogging Tips for Wedding Pros
by Danielle Andrews Sunkel Having a Blog for your business not only increases your company’s SEO (Search Engine Optimization), it lets potential clients get to know you better by showing your personality. Many people add a Blog to their website because they feel they have to, and then it becomes an afterthought. If you areRead More
Tulle: A Budget Wedding’s Best Friend
Written by: Haley Evans, WPICC of From Menus to Venues Tulle is a probably the most versatile material used to decorate weddings, and it’s so affordable! It comes in every color and it is available in many different lengths and precut shapes. Tulle is simply a light weight sheer fabric with tiny holes, similar toRead More