by Danielle Andrews and Tracey Manailescu, Co-founders of The Wedding Planners Institute of Canada Inc. A few weeks ago, the Art Gallery of Ontario (AGO) invited WPIC Alumni for a wonderful evening of “Art and Love.” H20 Studio Photography was onsite to capture the event. The night included a special Cocktail Networking reception for allRead More
Why is Charging Too Little Such a Big Deal?
“If I want charge less than everyone else, who is it really hurting?” Everyone. It’s hurting everyone.
6 Things That Make You a Better Planner, But Do Not Require Any Previous Experience
In the world of weddings and quite frankly, any business there are people that you want to work with, and some that you just don’t. When you think about the reasons that you enjoyed working with an individual certain things stand out, and it doesn’t always have to do with experience.
6 Reasons Experienced Wedding Planners Should Get Certified
“I have been planning wedding professionally for X-amount of years. I keep getting asked by potential clients if I am certified. At this point, why should I get certified? Isn’t it only for new planners?” This is one of our most-asked questions.
If this is a question you have asked yourself, here are “5 Reasons Experienced Planners Should get Certified”
Giving Credit Where Credit is Due
Some wedding professionals seem to be confused as to the rules of posting photos, especially on Social Media. Many newer companies like to post inspiration photos not realizing that they are misrepresenting themselves and other professionals’ hard work. Here are a few tips to make sure that you are properly crediting the wedding professionals and creatives that worked on an event with you.
The Cost of a Wedding Planner
It’s obvious that potential clients want to know the cost of a wedding planner but lately, on more than one occasion, I’ve been asked how I set my fees. The current trend amongst the industry would be to respond with ” I don’t have to justify my pricing or my value.” but friends, it is my job to educate my (potential) clients. That’s the role I choose to take on, and it starts with helping to understand the investment you will make while hiring your service-based wedding vendors and the return you will receive.
WPIC Wedding Award Winners 2018
Announcing the winners of the 2018 WPIC Wedding Awards!
Financial Planning for Wedding Business Growth
Growing your wedding business is essential in becoming a successful professional in the field. Financial planning is crucial in the growth of your business, and it will set you up for positive results. Follow these tips to bring your wedding business to the next level!
5 Ways to Make a Great First Impression With Potential New Clients
By: Tracey Manailescu, Co-founder and Vice President of WPIC Inc. 5 Ways to Make a Great First Impression With Potential New Clients We all know the saying, “You never get a second chance to make a first impression” by Will Rogers, right? So how can you help ensure the first impression that you are makingRead More
How to Stay Motivated as a Wedding Planner
Being in the wedding planning industry, we are constantly conceptualizing, designing, and organizing, and it’s easy to lose track of why we decided to become wedding planners in the first place. I’m pretty certain that if we were to ask a group of planners to name one of the the reasons behind their decision to become a wedding planner, we’d hear the word creativity pop up repetitively. Yes, a big part of our job is expressing our ideas via decor, flowers, color combinations, structure designs, and tables-capes (to mention only a few!)
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