By: Tracey Manailescu In our WPIC certification classes we find such a diverse group of students. Some are retired, some are newly married, some are fresh out of university, some are working for venues and resorts, some work for decorators, catering companies, or for other established wedding planners, some are established wedding planners already, andRead More
Time for Wedding Pros to Refresh!
by Danielle Andrews Sunkel It’s November! For Wedding Professionals this should be one of the most exciting months of the year. It’s when you get the chance to refresh and reinvent your business! There is a reason most Wedding Conferences happen in November. Yes, it is usually the slowest month of the year for weddings,Read More
What the Heck Does a Wedding Planner Do Anyway?
By: Tracey Manailescu This article is not geared towards couples, this is written with you, the professional wedding planner in mind. Couples in Canada spend an average of $30k-100k on their wedding. When that kind of investment is on the line, couples need some guidance on how best to spend, plan and implement their ideas. It is yourRead More
WPIC at Wedding MBA in Las Vegas 2015
By: Tracey Manailescu We have been speaking at Wedding MBA for the past seven years, but this year the producers asked us to do something pretty darned groovy. A special “Wedding Planner” track was added to the conference on Monday, September 14th, 2015. This made an additional day of learning (whoot whoot) and we were askedRead More
5 Tips for Improving Your Wedding Business
by Mary Swaffield, WPICC of Mary Elizabeth & Co. It’s something we all strive to do, day in and day out: improve. We want to be better than we were last week, last month, last year. We want to be better than our competition (there is nothing wrong with that!) and better FOR our clients.Read More
Branding Your Business – The Importance of Standing Out From the Crowd
By: Tracey Manailescu *As seen on the Event Source blog. We all know the basic fundamentals of having a brand; a great and easy to navigate website, tagline and logo, competitive pricing, valuable services, etc. You are your business, and your business is you and it’s time to take it a bit further. By beingRead More
Find the Marketer in YOU!
By: Kaley Campbell, WPICC and WPIC Office Manager Find the Marketer in YOU! Overlooked Marketing Tips Boost Your Company’s’ Presence Online and Offline Only write content that serves a purpose. While writing a blog, social media post, posting photos, updating your website, make sure the information is directly providing a service to potential clientele. WhetherRead More
What’s in Your Wedding Emergency Kit?
By: Tracey Manailescu Photo: Bottles and Burbs Bridesmaids dresses bursting at the seams, groomsmen with bad breath, an obsession with clean hands, a bride who didn’t work in the wedding shoes, don’t worry. We’ve got this! There hasn’t been a wedding that I have coordinated, that my Emergency Kit was not used. It is invaluableRead More
Keeping Your Sanity During Wedding Season
By: Tracey Manailescu Typically wedding season is at it’s best from May-October. All of the months meeting with clients and vendors prepping, organizing, and planning has come to this. Hopefully you are organized, and have kept client files to keep everything in order so that you can focus on the next steps. Depending on how many clients you, and yourRead More
Five Lessons Learned in My First WPIC Certified Year
By: Poonam Saini, WPICC of P.S. Eventful Five Lessons Learned in My First WPIC Certified Year When I decided to become a wedding planner, there was one thing I knew for certain: I need to be certified. After all, you wouldn’t call yourself a lawyer without receiving a LL.B. right?Read More
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