by Danielle Andrews, President and Co-founder, The Wedding Planners Institute of Canada Inc. There is a growing concern in the Canadian wedding industry: fewer and fewer wedding professionals are attending conferences, masterminds, and live educational sessions. At the same time, many of these same professionals are voicing frustration over not booking enough weddings or growingRead More
May WPIC Planner of the Month: Claudia Cole
Photo: Motion D Photography Claudia Cole is a highly experienced wedding and event planner based in Toronto, Ontario. As the founder of Claudia Cole Events, she brings over 15 years of expertise in designing and executing luxury weddings with elegance, precision, and a personal touch. Before launching her own company, Claudia spent 13 years workingRead More
With Love and Respect: Planning a Cultural Fusion Wedding That Honours Family While Celebrating the Couple
As wedding planners, it’s our responsibility to advocate for our clients while respectfully navigating family expectations. This becomes especially important when traditions, religions, and generational values are involved. While couples today want to reflect who they are, their parents and grandparents may see the wedding as an extension of their family’s legacy.
Stay in Your Lane: Understanding the Boundaries Between Wedding Planners and On-Site/Venue Coordinators
by Danielle Andrews, President and Co-founder, The Wedding Planners Institute of Canada Inc. Weddings are a symphony of moving parts, each playing a crucial role in creating a seamless and magical day. Among the key players behind the scenes are wedding planners and on-site venue coordinators. While their responsibilities may seem similar at a glance,Read More
Why an Onsite Venue Coordinator is NOT the Same as a Wedding Planner
by Danielle Andrews, President and Co-founder, The Wedding Planners Institute of Canada Inc. One of the most common misconceptions in wedding planning is when couples say, “I don’t need a wedding planner; my venue has an on-site wedding coordinator.” If you’ve ever thought this, you’re not alone—but, excuse me for being so blunt, this isRead More
Helping Couples Handle Rising Costs and Budget Constraints in 2025
One of the most crucial steps in managing rising costs is having an open and honest discussion with couples about their budget early in the planning process. Many couples may not be aware of how inflation has affected vendor pricing, venue fees, and material costs.
Secrets for a Thriving Wedding Planning Business
By Tracey Manailescu, WPICC, DWC, CWD Co-founder of The Wedding Planners Institute of Canada Inc. The wedding industry is filled with both incredible opportunities and challenges. Whether you’re just starting out or looking to take your business to the next level, success as a wedding planner isn’t just about having an eye for design orRead More
The Wonderful Perks of Being a Wedding Planner
Being a wedding planner is more than just a career. It’s a passion, a calling, and for many of us, a dream come true. Yes, it comes with long hours, high-pressure situations, and the occasional difficult client, but the perks? Oh, they are absolutely worth it! If you’ve ever wondered why we love what we do, here are some of the incredible benefits that come with being a wedding planner.
70 Things a Wedding Planner can do
by Jennifer Borgh, WPICC, of Jennifer Borgh Events in Toronto, Canada and St. Ann, Jamaica Planning a wedding is an exciting yet overwhelming experience. Many couples underestimate the countless tasks involved in making their special day seamless and stress-free. Hiring a professional wedding planner ensures that every detail is covered, allowing the couple to fullyRead More
How Wedding Planners can Educate Couples on Smart Budget Allocation
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. One of the most crucial roles a wedding planner plays is helping couples allocate their wedding budget wisely. Often, couples approach planning with emotional expectations rather than logical financial strategies. As a wedding professional, your expertise can guide them in making well-informed decisionsRead More
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