by Danielle Andrews, Co-founder of The Wedding Planners Institute of Canada Inc. I have been marking and scoring A LOT of awards submissions lately. A lot! Literally hundreds. Over the years I have sat on the jury for Canadian Wedding and Event Industry awards, Wedding Industry Awards in the United States, Mexico, India, Vietnam, andRead More
Hiring Assistants & Volunteers for Weddings: Avoid Making These Mistakes
By Holly Perrier, WPICC, CWD of Perrier Planning Inc. Hiring Assistants & Volunteers for Weddings: Avoid Making These Mistakes In our industry it can often be a challenge to hire and keep good assistants on your team, as seasonal work doesn’t provide full-time hours, or consistent income for your employees. Job sharing or “assistant sharing”Read More
3 Reasons That You Aren’t Booking More Weddings
We see it every year. New wedding planners get so excited to start a business and spend money on registering their business, creating a tagline, paying for a website, a logo, business cards and creating a business account on social media. But, then they get defeated and give up when clients aren’t knocking down their door right away.
10 Tips for a Smooth Wedding Day
While every wedding day itinerary is unique, these 10 expert tips from our personal wedding experience can be shared with any client. We’re certain that brides, grooms, vendors and guests will soon be thanking you for the helpful wedding day checklist.
Why Wedding Pros Need to Attend Conferences
by Danielle Andrews, President & Co-founder of The Wedding Planners Institute of Canada Inc. The second you think you know everything and can’t learn anymore it’s time to quit because you’re either delusional or you have lost your love of the industry. I have been a certified, professional wedding planner for over 23 years andRead More
How to Improve Your Wedding Business Blog
Your business blog is a crucial portion of your business’s online presence. By carefully crafting a blog that is relevant to your target audience, provides value to potential clients, and increases brand awareness through consistent brand imagery and high-quality and shareable content, you’re creating an extremely valuable asset for your business. So let’s talk aboutRead More
The Art of Wedding Planning
By: Carole Jackson The Art of Wedding Planning: Tips and Techniques for Seamless Event Execution Wedding planning is an intricate art that requires meticulous attention to detail, excellent organizational skills, and a keen understanding of a couple’s vision. As a wedding professional who owns their own business, mastering the art of wedding planning is essentialRead More
6 Ways to Improve Profit Margins as a Wedding Planner
Sydney Evans Editor of Wonderful Things The wedding industry is massive and immensely profitable, which means that working as a professional planner can be a fulfilling and lucrative career choice. However, despite the size and earning potential, many wedding planners struggle to maximize their income. If this is a challenge you’re facing, then you’ll be happyRead More
WPIC Co-founders Will be Speaking at CSE Live
CSE Live EventFest, presented by Chair-man Mills, is just over a week away and we’re thrilled to announce that we’ll be representing WPIC and speaking on May 2nd as part of the FREE afternoon education to all types of planners.
Common Branding Mistakes
Let your brand develop naturally and organically. Buying followers, posting fake reviews and promising services that you can’t deliver on will eventually catch up to you.
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