By: Tracey Manailescu, WPIC Co-founder and Vice President
Photo: Alice Xue
I have recently been watching “Grey’s Anatomy” from the beginning. I know, I know…I don’t know what took me so long either. It’s amazing! Anyway, one episode stuck out to me for the wedding industry. It was repeatedly mentioned, to succeed, you need to go back to the basics. So let’s try something different. Forget that and try this instead!
So today’s article is about just that.
1. Trying to Please Everyone -It isn’t bringing you the clients that fuel you.
Do This Instead: Find your people. Try marketing and speaking only to your dream clients.
Our business at WPIC Inc is geared completely towards wedding planners, consultants and coordinators who are reputable, ethical and believe that education is power. Learning is for a lifetime.
2. Posting Random Photos/Videos and Thoughts on Your Social Media -Trying to please everyone isn’t getting you any extra likes or interactions. Nor, will it bring you more clients.
Do This Instead: Show that you understand their pain, and offer some ideas for solutions. What concerns, challenges and problems do your target clients have? Address them.
Offer tips on how to incorporate both cultures into the ceremony or reception, having a pet at the wedding, what to do with all of the children invited to the wedding, how to cut the guest list, micro wedding ideas, ways to wow your guests, high impact decor, entertainment, second marriages etiquette, staying within budget, etc.
3. Posting Pretty Decor Photos all Day, Every Day. Are you getting frustrated because clients, family and your friends don’t understand, or even know what you do?
Do This Instead: Tell us/show us what you do. Show how you prepare for a wedding like loading up your vehicle, restocking your emergency kit and tell what you use the most. Post videos/reels of site visits, behind the scenes at a wedding or client meeting. Tell us challenges that you have dealt with and how you solved them. Show a photo of things that you do on the wedding day. Share a photo of you with your happy couple on the wedding day. Share your wedding planner hangover tips.
4. Leaving Pricing Off of Your Website, or Only Charging a Price Because It’s Similar to Others in Your City. You want to wait discuss it at your initial meeting with the couple. You don’t understand how clients are shocked when they find out what you charge for your services.
Do This Instead: Instead of just throwing a price out of the blue and stating that its comparable to others in your area, ensure that your value is highlighted throughout all of your marketing, website and social media outlets. Re-read all of the above points in this article. Know why you charge what you do and believe that your price is right for you and what you offer to your clients. Avoid sticker-shock and wasting your time by putting a starting price point or a set-fee on your “Services” page.