By: Michele Velazquez of The Heart Bandits Academy
After months of adapting to the pandemic, there isn’t a wedding planner out there that hasn’t heard the phrase “pivot your business.” Most wedding planners are pivoting by adding micro-weddings and elopements. This is a really great idea, but another way to pivot is by offering proposal planning! Proposal planning is the perfect way for a wedding planner to pivot for two reasons. First, planning marriage proposals can earn higher profit margins than elopements and some micro-weddings too. Second, since a marriage proposal only involves two people, you really don’t have to worry about all the restrictions that are in place right now for large events.
Now, of course, you probably already know that adding proposal planning to your existing services will increase your revenue and diversify your income. But did you know that you can also INCREASE your wedding leads?
Here are three surprising ways that proposal planning can increase your wedding leads:
1) Stand Out From Your Competition
As a wedding planner, it is a natural concern that adding proposal planning services to your wedding brand will cause your brides to see you as a “jack of all trades.” However, I challenge that thinking. Imagine you are a bride looking at several wedding planners’ Instagram accounts. After you look at a few, they all start to look alike – a sea of veils, bouquets, and first kisses. But then you get to an Instagram account and see a scroll stopping marriage proposal. It is like a breath of fresh air and almost resets your eyes! For this reason, I believe that adding proposal planning services can actually help you stand OUT to your brides.
2) Get in Front of a New Audience
One of the things you would start doing if you were to offer proposal planning is to post-marriage proposal photos and proposal advice on your blog and social media accounts. As you start posting, you will start using new hashtags and keywords that you never used before. That means that by promoting your new service, you will be putting your wedding brand in front of an entirely new audience. The more people that see your name, the more you can increase your leads.
3) Earn the Trust of the Bride BEFORE They Are Even Engaged
The biggest way to increase wedding leads through proposal planning is by earning the trust of the bride BEFORE she is even engaged – by planning her proposal! Imagine if you plan the perfect proposal for your client and he is in love with the work you did. After he proposes, his partner cannot stop talking about just how perfect her proposal was. When she goes to plan her wedding, she is likely going to think of you, the person that already planned her once-in-a-lifetime moment. And of course, you will follow up with the couple after their engagement to offer your wedding planning services. It is literally the perfect lead-in!
So there you have it! Three surprising ways that proposal planning can lead to even more wedding bookings. If you want to diversify your income, earn more revenue, and book even more weddings, proposal planning might just be that answer.
Michele is the founder of one of the world’s first marriage proposal planning companies, The Heart Bandits. After a decade of planning over 4,000 proposals and learning everything there is to know about proposal planning, Michele launched The Heart Bandits Academy, a training program for entrepreneurs and wedding planners to learn how to offer and market proposal planning services.