As a leader in higher education for wedding professionals, we at The Wedding Planners Institute of Canada offer extremely comprehensive, respected, and internationally acclaimed courses in the following: Wedding Planning and Coordination Wedding and Event Design Destination Wedding Planning for Wedding Planners and Travel Agents The Art & Execution of Styled Shoots The Business ofRead More
Keeping Your Wedding Business Relevant
By Tracey Manailescu, WPIC co-founder It is hard to stand out in the wedding industry whether you are a wedding planner, photographer, designer, cake decorator, venue, wedding salon, tuxedo store, makeup artist, DJ, band, etc. No matter what field you are in, there is always going to be competition. There will always be someone whoRead More
Marketing Ideas for Your Wedding Business
Heidi Thompson of Evolve Your Wedding Business shares not 5 or 10, but 100 ideas to market your wedding business with us!
Here are a few…
Creating an Ideal Client Persona
Are you not attracting the right clients? Wedding Planning and Coordination is a a very personal service. It is so important for couples to find the right professional to help them navigate this crazy world. It is also very important for wedding professionals to find the right clients! The three of you are committing to work together during one of the most emotionally stressful times in a couple’s relationship, and dealing with a major financial investment. This is where creating an Ideal Client Persona can help.
8 Tips for Planning a Dream Wedding in Paris
When it comes to planning your wedding in Paris, you may already have an idea of what you always wanted. Perhaps you visited Paris and fell in love with the city of love. Or perhaps you’ve never been but always dreamed of getting married there and getting memorable shots on your wedding day with the Eiffel Tower, Notre Dame, or by the Seine river to name a few wonderful spots.
Keep reading for 8 tips to planning a wedding in Paris.
Okanagan Elopement Just in Time for Earth Day
This beautiful Okanagan elopement was designed not only to feel intimate and romantic, but it was also meant to demonstrate kindness to the natural resources that surround and inspire us every day. This wonderful team of vendors brought to life an organic and eco-conscious approach to their work, showcasing that with any budget you can be just as thoughtful towards the earth as to the design itself.
Webinar: Pricing Strategies for Profit & Tools for Success
Our next webinar will be”Pricing Strategies for Profit & Tools for Success”with Rebecca Chan, WPICC of Rebecca Chan Weddings & Events Whether you are a new planner or have been in the business for a few years, this webinar will cover pricing strategies to help you profit and succeed. Speaking from over a decade ofRead More
Why You Should Hire a Wedding Planner
At the beginning of your engagement when you’re starting to plan your wedding, chances are the thought of hiring a wedding planner has probably crossed your mind. In this post, we will go into detail about what exactly a wedding planner does as well as what are the benefits of hiring one. We will also discuss two completely different services that many wedding planners offer: full wedding planning vs. wedding day management.
How to Respond to Clients When You Don’t Know the Answer
I’ve been working in the wedding industry as a professional wedding planner for twenty-one years. I’ve also been educating and training wedding professionals for eighteen of those years. While I have experienced many situations where I have had to problem-solve, smooth things over and come up with solutions on the spot, there are just some things that I have had to step back, regroup and do some more research before tackling a particular problem or concern.
Foolproof Ways to Respond When Asked, “Do I Still Need a Planner for my Micro Wedding?”
When clients are exploring the idea of a micro-wedding, it is our duty as professionals to educate them on how essential a wedding planner’s role can be and help bust the myths behind common misconceptions.
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