by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. In the ever-evolving world of wedding planning, one trend has been making waves and capturing the hearts of eco-conscious couples—sustainable weddings. As wedding professionals, it’s essential to stay up-to-date with the latest advancements in this eco-friendly niche. However, many misconceptions can hinder yourRead More
7 Tips to Enhance Client Experiences: Wedding Professionals Edition
by Whitney Owusu Sekyere, WPICC, Lead Planner of Liamwood Events As a wedding professional, your role is not only to provide exceptional service but to also ensure a seamless and unforgettable experience for your clients of course. From photographers to caterers, every vendor plays a significant part in making a couple’s dream wedding come true. BelowRead More
The Canine Connection: Why Wedding Planners Need Professional Wedding Dog Attendants for Their Dog-loving Clients
by Ash Moore, WPICC, Owner and Lead Coordinator at Black Dog Weddings WPIC Founders Danielle and Tracey have taught us that Millennials are a generation of consumers who focus on unique experience-driven purchases and the statistics don’t lie. In 2022, a poll in the UK indicated that nearly two-thirds of dog owners would want toRead More
Eerie Elegance: Unveiling the Beauty of a Halloween Wedding
Embrace the allure of the dark side with us as we delve into a world where black wedding dresses and matching black veils reign supreme! We are thrilled to share a mesmerizing and hauntingly beautiful styled shoot meticulously orchestrated by Nicole Evans of NicoleDay-Of Wedding Coordinator, captured brilliantly through the lens of Marie Scholz Photography.Read More
Elements of Effective Sales Communication
Effective sales communication is the cornerstone of successful selling. Whether you’re selling a wedding planning service, or even an idea, your ability to communicate effectively with potential wedding clients can make or break the deal.
The Roles and Responsibilities of a Wedding Planner on the Big Day
by Danielle Andrews, Owner of The Wedding Planners, and President of The Wedding Planners Institute of Canada Inc. A wedding is the culmination of many months, sometimes years, of planning and preparation. It’s a day filled with love, joy, and memories that will last a lifetime. As a WPIC-certified wedding planner, I take great prideRead More
Getting to Know Your Clients Before Selling Wedding Planning Services
As a wedding planner, your role is not just about coordinating logistics; it’s about bringing the couple’s vision to life. To achieve this, it’s crucial to get to know your clients on a personal level before trying to sell your wedding planning services.
Becoming a Better Wedding Planner: Tips and Tricks
Being a wedding planner requires a unique blend of creativity, organization, and interpersonal skills. Whether you’re just starting in the industry or looking to enhance your skills, this article will provide valuable insights on how to become a better wedding planner.
How to Convince a Couple They Need a Wedding Planner
by Danielle Andrews, President, The Wedding Planners Institute of Canada Inc. As a wedding planner, we all know that everyone needs a wedding planning partner. We’ve heard over and over, “Oh I should have hired a wedding planner! Even if just for Wedding Day Management.” It is usually the couple’s number one regret. But howRead More
Pitfalls of Not Knowing Your Competition in the Wedding Industry
In the world of wedding planning and services, competition can be overwhelming. Every couple planning their special day seeks the best possible experience and services to make their wedding dreams come true. But what happens when wedding planners don’t pay attention to their competition? It’s a mistake that can have significant consequences. In this article, we’ll explore why it’s crucial for wedding planners to know their competition and understand what they offer to their wedding couples.
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