by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc.
Word of mouth has always been the best marketing tool for wedding professionals. Potential clients trust the opinions of former clients who have experienced working with you and will seek out reviews of your services before they reach out.
92% of customers read online reviews before buying.Big Commerce
A testimonial from a past client can influence whether or not a potential client will want to work with you. For this reason, honest client testimonials are a sought after commodity. Think how many times you have been handed a receipt and been asked to go to this link to fill out the survey and possibly win a prize, or asked to rate your server on Yelp or TripAdvisor?
88% of consumers trust online testimonials and reviews as much as recommendations from friends or familyBig Commerce
For Wedding Pros, most potential clients are checking WeddingWire, The Knot or your Google listing for client reviews. You can also share your testimonials and Thank You notes from your clients on your social media and website.
Websites using testimonials saw a 45% increase in traffic compared to those who didn’t.Yotpo
Unfortunately, most people aren’t as fired up to provide a testimonial when they are pleased with a service, as they are when they have received poor service. As a result, it can be difficult to get those testimonials.
Here are 5 Ways to Get Great Client Testimonials:
- Ask immediately after the wedding. The best time to ask for a testimonial from your clients is within a day or two of their wedding. Their experience is fresh and they will still be in awe by all that you did for them.
- Ask while giving them something. It is is much easier to ask for something, when you are giving something. For my clients, I send a follow-up email congratulating them on their wedding again. I include a photo of us together at the wedding, and send them a link to how to obtain their Marriage Certificate. Then I say, if they were happy with my services, it would mean so much if they would write a review on one of these platforms. Then I provide them to the links for the business page on WeddingWire and Google.
- Make it easy for them. Your couples are probably more than willing to write a glowing review for you, but they get distracted as it is not a priority for them. Offer to write a testimonial for them, and odds are, they will accept (its just one more way you make their life easier.) Send them a pre-written review with specifics things that you did for them. Encourage them to tweak it as needed. Be sure to include the links to where they can post it.
- Give some prompts for key points. A good review or testimonial will cover what the challenge was and how you solved it or how you made their wedding (or experience planning it) better. Ask your clients key questions like: Why did you feel you needed a wedding planner? How do you feel that I helped you most? Would you recommend my services?
- Always ask politely and show gratitude afterwards. This should go without saying, but always remember your manners. You are asking for something from your clients that they do not need to do. Furthermore, this is something that could benefit you greatly. Do not be pushy in asking for a review or testimonial as that could turn a positive experience in to a negative feeling. Also, once your couple does provide you with a testimonial or review, be sure to acknowledge it graciously. Thank them properly, because that review could bring you a lot more clients.