By: Tracey Manailescu, WPIC Co-founder and Vice President
Wedding season is in full swing. We hope that you are as busy as you had wanted to be. If you are not, then keep reading because we are going to talk about some reasons that it might not have worked out as planned, and what you can do about it.
Wedding client relationships are like any other relationship. You need to put time, trust and energy into each other to build a genuine connection.
Here are four things that might be holding you back:
You don’t have enough of a business presence If they can’t see you, then they can’t hire you. Do you have a website? You need to be active where your potential clients are. Is that on Instagram, Pinterest, Facebook, LinkedIn? Are you sharing useful tips and examples of your work? Are you communicating and networking with other wedding pros in your area? Are you advertising in wedding magazines or featured in any of the popular wedding blogs? If not, what are you waiting for? It does takes time and money to run one effectively.
Potential clients don’t understand what it is that you do Sometimes we get so wrapped up into posting our fabulous couples and their beautiful wedding photos on Instagram, that we forget to discuss what it is that we actually do. There is a reason that everything worked out so well, and why our couples were happy with how seamless everything flowed leading up to, and on the wedding day. This is what we need to share with potential clients. We need to discuss the problem solving and near disasters that were overcome by quick thinking and careful planning, along with the attention to detail that we are known for. THIS is what our job is all about.
Are you being your authentic self? There is something so attractive about someone who is confident, and unapologetically themselves. Of course you are not for everyone, but that’s the point. If you are awkward and clumsy, if you are loud and abrupt, if you are quiet but incredibly efficient than use those things to your credit. Discuss it in articles that you write, share it in your “About Me” page, write wonderful captions on your social media posts that only you can. Remember that weddings are very personal, and you need to relate personally with your couples. You are your business, and your business is you. That’s why there is enough business for everyone.
You don’t stand out from the crowd Your dream client can’t find you. What makes your business unique, or at least different? Do you want to be known to stand for something that matters in the wedding industry, or do you have a unique product or way of doing things?
Engaged couples may be watching you for weeks or months before reaching out and contacting you. You’ve already peeked their interest by sharing snippets of your work ethic, your personality and the type of weddings, and wedding pros that you like to work with.