Blog - wpic.ca

December 23, 2019 by WPIC

Your Target Market is Broader Than You Think

By: Tracey Manailescu, WPIC Co-founder and Vice President We hear over and over from well-meaning experts how it’s crucial to find your target market and speak to them, and only them, in your marketing and branding. What if they were wrong in their approach? What if they were missing something? How do your couples findRead More

December 16, 2019 by WPIC

Darienne and Reese

Thank you to our friend, Sophia of Adorn Invites for sending us this gorgeous destination wedding in Kildare, Ireland. (A 30 minute drive from Dublin.) This submission is based on an interview with the beautiful Bride. The Details: How did you and your partner meet? At a local festival called the French Festival in PortarlingtonRead More

December 5, 2019 by WPIC

WPIC Planner of the Month: Elysian Weddings & Events

Kristina Allen is a WPIC Certified Wedding Planner & Coordinator, (soon to be) Certified Wedding & Event Designer and the owner of Elysian Weddings & Events. Dubbed, “PEI’s Passionate Wedding Planner” she started her business in 2016 and in three short years, has grown it into a team of eight coordinators, who, by the end of 2019, will have coordinated 100 weddings. Kristina is enthusiastic about seeing her clients through the best days of their lives and doing whatever it takes to make that happen, and teaching couples how to celebrate stress-free. She is also dedicated to creating a community of like minded vendors within the Wedding industry, whether it be through hosting mixers and industry nights, mentoring new vendors, or sitting on the board of I Do PEI.

December 2, 2019 by WPIC

Why is Charging Too Little Such a Big Deal?

“If I want charge less than everyone else, who is it really hurting?” Everyone. It’s hurting everyone.

November 25, 2019 by WPIC

10 Modern Wedding Theme Ideas

For couples that love all things contemporary, consider a modern wedding theme that embraces design elements from the 1920s and beyond. Heavily curate your wedding palette and decor to achieve a sophisticated and memorable celebration. Here are 10 modern wedding themes we love: Modern minimalist: Cut down on over-the-top decor with a wedding theme thatRead More

November 21, 2019 by WPIC

6 Things That Make You a Better Planner, But Do Not Require Any Previous Experience

In the world of weddings and quite frankly, any business there are people that you want to work with, and some that you just don’t. When you think about the reasons that you enjoyed working with an individual certain things stand out, and it doesn’t always have to do with experience.

November 19, 2019 by WPIC

Memories of Cocktails in Cartagena Conference

By: Tracey Manailescu We are back from Cocktails in Cartagena/I Do Cartagena (aka one of the most incredible experiences ever). The attendees, speakers, hospitality, wedding venues, food, city, and the memories are sure to last a lifetime! Cartagena, Colombia has captured a special place in my heart, and I am sure that I speak forRead More

November 12, 2019 by WPIC

6 Reasons Experienced Wedding Planners Should Get Certified

“I have been planning wedding professionally for X-amount of years. I keep getting asked by potential clients if I am certified. At this point, why should I get certified? Isn’t it only for new planners?” This is one of our most-asked questions.

If this is a question you have asked yourself, here are “5 Reasons Experienced Planners Should get Certified”

November 5, 2019 by WPIC

Are You Stuck on Content Ideas for your Blog? Read This.

Consistent blog content is so important to us, and we try to post twice a week on the WPIC blog. Sometimes it is so difficult to come up with ideas, and we let it slide and it turns into once a week or every second week. I was reminded just last week again about how important it is for Google analytics and SEO to keep them coming.