In the past year and a half (thanks to COVID-19) it has been difficult to run a business on many levels. The wedding and event industry in Canada was almost non-existent unless our events were done virtually, or in extremely small numbers following provincial guidelines. Thank goodness we are seeing things turn around, and the forecast is starting to look promising.
Social media content is one of the challenges that we have struggled most with. As planners, we rely heavily on our social media platforms to interact with clients, potential clients and other wedding pros. We are used to showcasing our weddings and events, testimonials and behind-the-scenes work as part of our communication.
Wedding Catering: Stress-Free Ideas During Covid-19
It’s hard to think of a more challenging time to have a wedding than in the middle of a pandemic. However, love waits for no one. If your clients decided to proceed with the big day, it’s time to think about the practicalities of your clients’ special day. Hygiene measures, of course, such as providing hand sanitizers and ensuring there is enough space for social distancing according to the current regulations, should be observed.
Once you’ve finished with the Covid-19 rules, an essential and much more interesting question remains – what shall my clients feed their guests? Wedding catering may be slightly different from the usual. However, there are still many ways you can cater delicious meals for your clients’ family and friends.
WPIC’s Online Courses for Wedding Professionals
As a leader in higher education for wedding professionals, we at The Wedding Planners Institute of Canada offer extremely comprehensive, respected, and internationally acclaimed courses in the following: Wedding Planning and Coordination Wedding and Event Design Destination Wedding Planning for Wedding Planners and Travel Agents The Art & Execution of Styled Shoots The Business ofRead More
The Power of Social Networking to Build Your Brand
Social networking is truly a very powerful way to build your brand. Today, with the proliferation of online platforms, social networking has taken on a brand new and often difficult to understand role in both online and offline marketing.
Difficult or not, one thing is very clear – social networking is the best way to build your brand. Plus, if you develop a social media strategy in advance instead of acting without thought, then follow your plan, you will succeed.
Setting and Achieving Goals for Your Wedding Planning Business
By: Danielle Andrews Setting and achieving your goals is a wonderful exercise that builds your confidence and helps you appreciate yourself and your efforts. It’s a very empowering task. AssessIn order to set goals, you need to assess your needs and skill set: What worked for you in the past, what did not? Did youRead More
Keeping Your Wedding Business Relevant
By Tracey Manailescu, WPIC co-founder It is hard to stand out in the wedding industry whether you are a wedding planner, photographer, designer, cake decorator, venue, wedding salon, tuxedo store, makeup artist, DJ, band, etc. No matter what field you are in, there is always going to be competition. There will always be someone whoRead More
Taking Your Wedding Business Globally
When you’re taking your wedding business globally, everyone wants to be an international success. But what a lot of people don’t realize is it doesn’t just happen. It’s not just luck that makes it happen. It takes planning, strategy and marketing.
Upcoming Webinar: Eco-Friendly Wedding Planning for Wedding Pros
We are thrilled to present our next webinar topic: “Eco-Friendly Wedding Planning for Wedding Pros”.
This informative learning webinar will be led by Eco-Friendly wedding experts, Holly Barraclough, WPICC, of Perrier Planning and Natasha Thom, WPICC, of Clearwater Events.
(Click for details)
Tips and Tools to Simplify Social Media
Using social media to market your business and build a brand is an excellent way to make the most of social media and social networking. It’s the best place to showcase who you are, what you do, and who you do it for in a friendly and open environment. Here are some tips and toolsRead More
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