by Jennifer Borgh, WPICC, owner of Borghinvilla Wedding Venue Covid has added a lot of pressure and stress to couples who were planning their special day. Some couples have opted to wait until this pandemic is over and others have chosen to go ahead. Here are some tips on how to proceed with caution inRead More
Reminder
Post-Pandemic Networking Reminders
By: Tracey Manailescu, Co-founder and VP of WPIC Inc. Things have definitely changed over the past year and a half, and the way we used to do things have changed right along with it. While we are slowly getting back to interacting with people in real life, we need to be mindful and respectful ofRead More
Instagram Marketing Mistakes to Avoid
Many businesses that are just starting off on Instagram are eager to jump in and let the world know who they are. Although the excitement is understandable, it is vital to put together a comprehensive strategy and figure out several things from your brand voice, to your engagement strategies and much more. Just as there are many things you could end up getting right with Instagram, there are an equal number of things that you can get wrong.
Use these tips to understand the top Instagram Marketing mistakes to avoid on your pursuit of launching your business on Instagram.
How to Effectively #Hashtag for Social Media Marketing
There is a lot of discussion about hashtags and their use. The truth is, a hashtag is just a keyword phrase spelled out without spaces, with a hashtag (#) in front of it (called the pound symbol in the US). The point of using hashtags is to attract your audience, categorize your messages, build your brand, and increase engagement.
To use hashtags in your social media marketing, you may want to learn the ropes.
Tracking & Analyzing Your Progress on Instagram
There are many tools that can help you track and analyze your progress, including Instagram itself. In addition, plugging your Instagram account to other 3rd party apps and websites can show you more in-depth and valuable analytics. These apps can give you a comprehensive 360 overview of your Instagram strategy and where you stand amongstRead More
Improving Your Social Media
I have been in the wedding industry for nearly 2 decades and today I am going to give you a few tips for improving your social media. I am primarily referring to Instagram in this article, although I am sure that most of the advice would be transferable to other platforms.
3 Steps To Instagram Marketing Success
Instagram has more than one billion consumers. At least 80% of users follow a business account or brand. This makes Instagram an important part of your Marketing Strategy. If you haven’t already, you need to get your business on Instagram, build your following, and ultimately your client list and profits.
Click in for some simple ideas on how to increase your target market with Instagram.
Keeping Your Wedding Clients Happy throughout the Planning Process
By Tracey Manailescu, WPIC Co-founder and Vice President If your wedding business is going to fail, chances are it will be in the first five years. 50% of them do. This is according to Forbes One sure thing that will guarantee failure is not providing good customer service. In particular, you need to be payingRead More
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