By: Maria Commisso, WPICC of Le Love Events Wedding planner burnout – who me? No way!YES, IT’S A REAL THING! While the life of a wedding planner is fulfilling, it can become overwhelming. Planning a successful wedding is loads of fun but can come with difficult challenges. A wedding planner can start to feel overworkedRead More
How to Use Social Networking to Connect with Prospects
When you want to connect with your prospects, using social media to do it is very important and best of all, easy to do. Let’s explore how you can use social networking to connect with prospects.
10 Questions to Always Ask Your Couples
By Tracey Manailescu, WPIC Co-founder and Vice President The very best way to get to know your wedding clients is to ask questions. Below are some must-ask questions that will open them up and encourage conversations. Make sure to write down their responses, or better yet have them answer them in a questionnaire. How DidRead More
5 Reasons to Add Micro Weddings to Your Services
By: Tracey Manailescu, WPIC Co-founder and Vice President A Micro Wedding is defined as an intimate event, with no more than 50 guests in attendance. Traditions are still incorporated, but with much more creative freedom and personal touches. Micro weddings have always been an option. However, with all of the disruptions across the world dueRead More
Webinar: Copy That Converts
Join us on September 8th, 2021 at 7 pm EST for an educational webinar led by Crystal Adair-Benning. WEBINAR: Word Magic. Copy that Converts. Date: Wednesday, September 8, 2021 Time: 8 pm AT / 7 pm ET / 4 pm PT Cost: $30 + HST Register About Crystal Adair-Benning, WPICC: Crystal is a WPIC CertifiedRead More
Online Networking With Vendors: The New Norm
By: Angela Hodel of Imagine Events For many wedding industry professionals, networking is a great way to build up your vendor network as well as get future referrals. Networking with local professionals is important to do on an ongoing basis for many reasons! There will always be new vendors in the area and new servicesRead More
WPIC Alumni: Please Complete the Survey
We are conducting an anonymous PRICING survey to reach as many WPIC alumni as possible (within Canada). Please answer honestly and based on your personal situation. Your cooperation is greatly appreciated! The link can be found in your August newsletter as well as on the WPIC Alumni Facebook Group.
The Importance of Wedding Education
There has been a strange phenomena in the Wedding Industry lately. I have seen a few people trying to sell their “Wedding Pro Courses” or “Coaching Services” by claiming they were self-taught, which is one, not something to boast about, two, terrifying, three, hurting them more than giving clout, and,
four, blatantly false (we signed their certificate, lol).
Like every other professional in the world, they gained experience on the job, and that is a very important part of becoming a professional, but before gaining experience, theory and knowledge are essential. If theory wasn’t important, they wouldn’t be selling it in their course 😉
Are You Scaring Away Potential Wedding Clients?
By: Tracey Manailescu, Co-founder and VP of WPIC inc. When couples are searching for wedding professionals to hire for their wedding, they want to see how you operate. Are you unwittingly scaring away potential wedding clients? Below are some ways to make some simple changes to ensure that you are standing out in a goodRead More
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