It’s easy to become a Wedding Planner. But it takes time, education, experience and perseverance to become a successful one. by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. The Wedding Planner professional is an attractive career to many, it sounds so glamorous and fun. But truly it is not forRead More
10 Ideas to Create Value on Social Media
By: Tracey Manailescu, WPIC Co-founder and Vice President Sometimes, okay a lot of the time, it’s difficult to come up with content to post on social media. I’ve come up with ten ideas to help when you just want to show the human side of your business. They are also a great way to growRead More
Styled Shoot with a Twist
Thank you for this submission, Stephanie Miaco, WPICC of YESInspired Events The last two years have been nothing but changes, spontaneous trends and unpredictablecircumstances. For this shoot, we wanted to create something fun, but that also did notfollow a pattern or a specific trend. We wanted to create a Garden Gallery, so we chose TheRead More
Stay &*%$ Professional
An Opinion Piece by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. There has been a recent trend where wedding professionals are swearing in their Social Media, on professional forums, or Blogs. They seem to think it makes them “authentic”, real and relatable. My mother always says, “Swearing only shows your ignoranceRead More
Facebook Tips for the Small Business Owner
Large, global brands seem to be the most noticeable businesses on Facebook, but that is changing. In fact, it has already changed somewhat. There was a time when you could forget about trying to find your local business’s Facebook page, but more and more small businesses are turning to Facebook to market their products. MaybeRead More
6 Secrets of Successful Advertising on Facebook
There is more to Facebook than friends and contacts! Advertising with Facebook can be a great way to enhance your business. If you’re considering advertising with Facebook, here are some secrets and top tips on how to make it work for you. 1. Determine your demographic Known variously as your “target market,” “target audience,” “demographic,”Read More
Happy Holidays!
Creating an Effective Facebook Business Profile
If you’re thinking of sharing your business via Facebook, creating an effective profile is important. It’s easy to go into Facebook and set up a profile that doesn’t do much to reflect what you’re about. So here are some tips for Facebook beginners. Be careful It’s wise to exercise care when you set up yourRead More
Order Your “Love Bell”
By: Chelsea Landaverde, WPICC Please consider reading my story. I know it’s a bit long but if it helps one family during such a weird couple of years, then it’s worth feeling vulnerable for Love Bells. The story behind the creation… As I sat in my office wondering how I would get myself out ofRead More
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