By: Tracey Manailescu, WPIC Co-founder There are a lot of great wedding business courses and coaches out there. We happen to know an incredible wedding planner/coordinator certification course, or two… 🙂 However, there are loads of things that can only be learned by doing, and that comes with experience over time. Remember that Rome wasn’tRead More
Blogging Tips for Wedding Pros
by Danielle Andrews, President and Co-founder, The Wedding Planners Institute of Canada Inc. Having a blog for your business not only increases your company’s SEO (Search Engine Optimization), it lets potential clients get to know you better by showing your personality. Many people add a blog to their website because they feel they have to,Read More
7 Tips to Share With Wedding Guests to Improve Their In-Flight Experience
by Danielle Andrews, President and Co-founder of The Wedding Planners Institute of Canada Inc. Did you know that only 5% of the worlds population has been on a plane? (Source: DailyMail.co.uk)That statistic was very humbling to me. I’ve been on at least two flights per month for the last 15 years (except during the pandemic,Read More
Birth, Loss and Your Wedding Business; Adapting to Change
Written by Tracey Manailescu, WPIC Co-founder, with insightful contributions from WPIC alumni. Pregnancy, co-parenting, single parenting, step-children, fertility challenges and losses are a reality and a big percentage of wedding professionals in the workforce. If you have been through or know anyone who has gone through any of the aforementioned, you know it’s a challenge.Read More
The Top 5 Destination Wedding Trends
by Danielle Andrews, President and Co-founder of The Wedding Planners Institute of Canada Inc. Destination weddings may have been put on pause the last two years, but they’re back with a vengeance! From mini-elopements to grand cross-border affairs, a couple saying “I Do” with their friends and family in a stunning locale is more popularRead More
Pinterest Webinar for Wedding Pros: March 23, 2022
Register: Pinterest Webinar Date: Wednesday, March 23rd, 2022 Time: 11 AM (AST) / 10 AM (EST) / 9 AM (CST) / 8 AM (MST) / 7 AM (PST) Investment: $50 CDN + HST (Keep your PayPal receipt as it is a tax write-off!)*This will be recorded for those who cannot attend.About the instructor: Rachel Emma Waring, is aRead More
My competitors are booked solid with weddings, why aren’t I?
The Wedding Industry is booming. It is projected that there will be 2.5 million weddings in North America this year, the most since 1984! (Source: The Wedding Report) Many wedding professionals are not accepting any more clients for 2022. If you are saying to yourself, “My competitors are booked solid with weddings, why aren’t I?”, let’s take a candid look at what you are and are not doing.
Quick Fixes to Better Your Business Right Now
By: Tracey Manailescu, WPIC Co-founder Don’t have time or the funds to hire a web designer, copywriter or place an ad right now? No worries. We’ve got some quick fixes that you can do today to improve your brand. Update Your Social Media and Portfolio: Go through your portfolio and social media posts and deleteRead More
Dealing With Poor Feedback
The truth is, if you’re doing a lot of business, someday someone will provide negative or poor feedback to you. It’s bound to happen. In fact, if it never happens you may not be reaching as many people as you can with your solutions. Even though it hurts to get poor feedback, it can actuallyRead More
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