By Tracey Manailescu, WPIC Co-founder and Vice President The below article is about how to avoid the following 5 mistakes with your wedding business. You need to work on your business before your business works for you Not building rapport with potential clients. Show interest and enthusiasm. Listen more than you speak. Ask questions. NotRead More
Do These 5 Things Before You Launch Your Wedding Business
B: Tracey Manailescu, WPIC Co-founder You’ve taken the WPIC certification course, or another one, and now you are getting ready to launch your new business with your new templates, contracts and knowledge. You’ve registered your business name, bought a domain, hired someone to build a great website (or are savvy and did it yourself), orderedRead More
How to Make Your Wedding Clients Happy
How to Make Your Wedding Clients Happy As wedding professionals and business owners, customer service is a skill that we need to excel at. Below are some easy to implement ideas that you can start doing right now to make your clients happy. Check in with your clients on a regular basis. Have a monthlyRead More
How to Advertise Your Wedding Business in Canada
Do you have a good marketing plan? Are you attracting couples on a regular basis? Personally, I found it difficult to create a successful marketing strategy when I first entered the wedding industry. I started up my business, Perrier Planning Inc., four years ago and at the time I had no idea how to attractRead More
About WPIC’s Wedding and Event Designer Certification Course
Our next in-person Wedding and Event Designer Certification course will be November 19th and 20th, 2022 in Toronto, ON. Register now! The course is made up of Lecture Theory, Industry Speakers, Hands-on Practicum (in-person class), Home-study and an At-Home Project. A Course Textbook will be provided, but it is designed to be enhanced by theRead More
Change Your Mind and Get Motivated Again!
After a stressful and busy summer of weddings, it is easy to feel overwhelmed and unmotivated. From time to time, each of us will find ourselves in a rut of boredom and disinterest. We seem to lose our zest for life and feel tired, irritable, and unmotivated. We want to hide under the covers ratherRead More
About WPIC Inc.
The Wedding Planners Institute of Canada/The Wedding Planners Institute of Coordination is an Institute of higher learning for Wedding Professionals. In addition to the Institute, we also run an Association for Wedding Professionals, WPICAlumni which offers continued education after certification. We utilize a Social Media Marketing Plan which includes Facebook, Instagram, and a professional Blog.Read More
What Does a Wedding Planner Do?
We live in a society that upon meeting someone, the very first thing we ask is, “what do you do?” When I respond, “I’m a wedding planner”, their answer is almost always, “Oh that must be so much fun! I would love to do that. Is it just like that J. Lo movie?” I alwaysRead More
What Type of Wedding Professional Are You?
Wedding Planner, Coordinator, Venue Coordinator, and Designer. Each has a distinct role and services that they offer in the wedding world. Which one are you? Do you offer more than one service? Read on to see the specific roles that each title offers as described by Olivia Fata, WPICC of Olivia Fata Events. Wedding Planner: Read More
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