Do you have a good marketing plan? Are you attracting couples on a regular basis? Personally, I found it difficult to create a successful marketing strategy when I first entered the wedding industry. I started up my business, Perrier Planning Inc., four years ago and at the time I had no idea how to attractRead More
About WPIC’s Wedding and Event Designer Certification Course
Our next in-person Wedding and Event Designer Certification course will be November 19th and 20th, 2022 in Toronto, ON. Register now! The course is made up of Lecture Theory, Industry Speakers, Hands-on Practicum (in-person class), Home-study and an At-Home Project. A Course Textbook will be provided, but it is designed to be enhanced by theRead More
Change Your Mind and Get Motivated Again!
After a stressful and busy summer of weddings, it is easy to feel overwhelmed and unmotivated. From time to time, each of us will find ourselves in a rut of boredom and disinterest. We seem to lose our zest for life and feel tired, irritable, and unmotivated. We want to hide under the covers ratherRead More
About WPIC Inc.
The Wedding Planners Institute of Canada/The Wedding Planners Institute of Coordination is an Institute of higher learning for Wedding Professionals. In addition to the Institute, we also run an Association for Wedding Professionals, WPICAlumni which offers continued education after certification. We utilize a Social Media Marketing Plan which includes Facebook, Instagram, and a professional Blog.Read More
What Does a Wedding Planner Do?
We live in a society that upon meeting someone, the very first thing we ask is, “what do you do?” When I respond, “I’m a wedding planner”, their answer is almost always, “Oh that must be so much fun! I would love to do that. Is it just like that J. Lo movie?” I alwaysRead More
What Type of Wedding Professional Are You?
Wedding Planner, Coordinator, Venue Coordinator, and Designer. Each has a distinct role and services that they offer in the wedding world. Which one are you? Do you offer more than one service? Read on to see the specific roles that each title offers as described by Olivia Fata, WPICC of Olivia Fata Events. Wedding Planner: Read More
WPIC Speaks at “Come for the Romance” Conference in Bahamas
By Tracey Manailescu, WPIC Co-founder Last week I had the immense pleasure of speaking at, and attending, “Come for the Romance” Wedding Conference in Nassau, Bahamas on behalf of WPIC. I am having a difficult time adjusting to day to day life again. We were wined, dined and completely spoiled! The conference was for destinationRead More
Mistakes That New Wedding Planners Make
By Tracey Manailescu, WPIC Co-founder No one starts off as an expert. However, there are some things that you can, and should know before diving into the world of planning and coordinating weddings. Let’s have a look at some of the mistakes that new wedding planners make so that you can avoid them. No EducationRead More
Why You Need to Ditch the Pampas Grass at Weddings
Please don’t be mad at the messenger, but I’ve got some bad news… It seems that Pampas Grass is everywhere at events lately. With the popularity of Boho weddings and Pampas Grass all over Pinterest, couples love incorporating this fluffy, dried weed in to their weddings. But, did you know that Pampas Grass is actuallyRead More
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