by Rachael Jessup The wedding industry in Canada has been booming over the past few years. Wedding services are expected to hit a value of $7.1 billion by 2030, showcasing the high demand. The growing number of outdoor venues in the country is also attracting more couples looking to tie the knot in a uniqueRead More
Mastering the Double Header Weekend: Tips for Wedding Planners
For wedding planners, a double header weekend can be both exhilarating and challenging. With two weddings back to back, it requires meticulous planning, seamless execution, and a touch of finesse. Whether you’re a seasoned pro or embarking on your first double header, these tips will help you navigate the the whirlwind with ease
How Engaged Couples Prefer to Connect with Wedding Professionals
Communication has evolved, offering couples and wedding professionals a variety of channels to connect, collaborate, and coordinate. From initial inquiries to final details, understanding how couples prefer to communicate, and the importance of following up via email can help ensure a seamless and successful partnership between couples and wedding professionals. Embracing Modern Communication Channels EngagedRead More
Upgrade Your Copywriting, Upgrade Your Wedding Clientele
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. In the bustling world of wedding planning, the ability to craft compelling and persuasive copy is a game-changer. Whether it’s on your Blog, your website, or social media, a well-written message can captivate potential clients, showcase your expertise, and ultimately attract a higherRead More
Paws and Vows: Creating Unforgettable Memories with Pet-Inclusive Destination Weddings
This comprehensive guide will walk you through the essential aspects of planning a pet-inclusive destination wedding, from finding the perfect pet-friendly location to capturing the magical moments of your extraordinary celebration.
Wedding Trends We Want to See More of in 2024
This just in—we can expect weddings to get even more elaborate this year.
Crafting Dream Weddings: The Roles and Responsibilities of a Certified Wedding Planner
by Danielle Andrews, Certified Wedding Planner, Owner of The Wedding Planners in Toronto, and President of The Wedding Planners Institute of Canada Inc. Planning a wedding is a beautiful journey, one filled with excitement, dreams, and love. However, it’s also a complex and meticulous process that can often be overwhelming for couples. This is whereRead More
A Guide for Wedding Planners Working With Couples Who Have a Higher Budget
By Tracey Manailescu, Co-founder of WPIC Inc. As a wedding planner, you play a crucial role in ensuring that every aspect of the event exceeds expectations. Working with couples who have a higher budget requires a unique approach, attention to detail, and a deep understanding of their specific needs and desires. Here’s how you canRead More
Love in Flight
Thank you to WPIC alumni, Pam Fleming of Matters of Gathering for this creative and fun wedding styled-shoot submission. The Hangar Flight museum in Calgary, Alberta is home to several historic and carefully curated aircraft that add a distinctive and timeless allure for couples searching for a unique wedding venue. The unexpected combination of loveRead More
Understanding the Bride’s Perspective on Ring Shopping
For many brides, the engagement ring is more than just a piece of jewellery. It’s a symbol of love, commitment, and a future together. This emotional connection means that the process of choosing a ring can be laden with sentiment. The style, the setting, and even the stone, each element holds meaning. When a couple chooses a ring together, it’s not just about the aesthetics; it’s about finding a piece that truly encapsulates their relationship and the journey they are on.
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