by Rachael Jessup The wedding industry in Canada has been booming over the past few years. Wedding services are expected to hit a value of $7.1 billion by 2030, showcasing the high demand. The growing number of outdoor venues in the country is also attracting more couples looking to tie the knot in a uniqueRead More
Mastering the Double Header Weekend: Tips for Wedding Planners
For wedding planners, a double header weekend can be both exhilarating and challenging. With two weddings back to back, it requires meticulous planning, seamless execution, and a touch of finesse. Whether you’re a seasoned pro or embarking on your first double header, these tips will help you navigate the the whirlwind with ease
Educating Couples During the Wedding Planning Process
By Tracey Manailescu, Co-founder of WPIC Inc. As wedding planners, our role extends far beyond coordinating logistics and executing timelines. We’re also educators, advocates, and confidants for our couples. Here are some key ways that wedding planners can educate couples during the wedding planning process to help them avoid common regrets: 1. Setting Realistic ExpectationsRead More
How Engaged Couples Prefer to Connect with Wedding Professionals
Communication has evolved, offering couples and wedding professionals a variety of channels to connect, collaborate, and coordinate. From initial inquiries to final details, understanding how couples prefer to communicate, and the importance of following up via email can help ensure a seamless and successful partnership between couples and wedding professionals. Embracing Modern Communication Channels EngagedRead More
Avoiding Wedding Regrets: Insights for Couples from Experienced Planners
By Tracey Manailescu, Co-founder of The Wedding Planners Institute of Canada Inc. Your wedding day is supposed to be one of the happiest days of your life. It’s a celebration of love, commitment, and new beginnings. However, it’s easy for couples to get swept up in the chaos of wedding planning and overlook important detailsRead More
The Attributes of Wedding Planners That Are Respected and Admired by Colleagues
By Tracey Manailescu, Co-founder of WPIC Inc. Certain professionals stand out among the crowd, earning the respect and admiration of their colleagues in the industry. These wedding planners possess a unique combination of attributes that not only elevate their own businesses but also inspire and influence others in the field. From impeccable organizational skills toRead More
Getting Your Wedding Planning Business Ready for Wedding Season: Essential Tips
By Tracey Manailescu, WPIC Co-founder As wedding season approaches, wedding planners are gearing up to ensure that their businesses are primed for success. This bustling time of the year demands preparation and strategic planning to cater to the needs of couples seeking to create their dream weddings. Here are some essential tips to help weddingRead More
The Importance of Working with Wedding Professionals
By Tracey Manailescu, Co-founder of The Wedding Planners Institute of Canada Inc. Planning a wedding is a monumental task filled with excitement, joy, and perhaps a few nerves along the way. It’s a day that many dream about for years, and when the time finally comes to bring those dreams to life, it’s crucial toRead More
Upgrade Your Copywriting, Upgrade Your Wedding Clientele
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. In the bustling world of wedding planning, the ability to craft compelling and persuasive copy is a game-changer. Whether it’s on your Blog, your website, or social media, a well-written message can captivate potential clients, showcase your expertise, and ultimately attract a higherRead More
Educating Couples Through Social Media
Social media has become an invaluable tool for wedding planners to educate and guide couples through the complexities of planning their special day. Here are some realistic tips on how wedding planners can leverage social media to empower couples and ensure a smooth planning process.
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