By Carole Jackson Dear wedding couples: Your wedding was a magical night filled with love, laughter, and cherished memories. But once the last guest leaves and the celebration is over, the reality of cleaning up sets in. Here’s how to make the post-wedding clean-up as stress-free as possible, ensuring you can quickly get back toRead More
Threats and Bad Reviews in Wedding Planning
In an era where social media holds immense power, the impact of a negative review can be devastating for a small business. A single negative comment can tarnish a reputation painstakingly built over years, affecting not only the livelihood of the business owner but also the livelihoods of their employees. Yet, all too often, clients wield this power without considering the consequences, using it as a weapon when faced with challenges or disagreements.
Is Your Ego Getting in Your Way?
by Danielle Andrews, President and Co-founder of The Wedding Planners Institute of Canada Inc. There has been a lot of talk about Imposter Syndrome lately and just not feeling good enough. On the flipside, I’ve seen a lot of people thinking they are too good, or worth more than what their experience and expertise warrant.Read More
When the Wedding Planner and Client Relationship is in Jeopardy
When the wedding planner and client relationship is in jeopardy, taking proactive steps to problem solve is crucial to salvage the partnership and ensure a successful wedding planning experience. Here are some steps that can be taken: 1. Open Communication: Schedule a face-to-face meeting or a video call to address the issues at hand. EncourageRead More
Branding Your Website to Attract Your Dream Clients: A Guide for Wedding Planners
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. Creating a beautifully designed and strategically branded website is essential for wedding planners and professionals looking to attract their dream clients. Your website serves as your virtual storefront, showcasing your expertise, style, and unique offerings. In this guide, we’ll explore how you canRead More
In-person Wedding Planner Certification at UTS on June 8th & 9th, 2024
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Tips for Guiding Your Client Through Outdoor Wedding Planning
by Rachael Jessup The wedding industry in Canada has been booming over the past few years. Wedding services are expected to hit a value of $7.1 billion by 2030, showcasing the high demand. The growing number of outdoor venues in the country is also attracting more couples looking to tie the knot in a uniqueRead More
Mastering the Double Header Weekend: Tips for Wedding Planners
For wedding planners, a double header weekend can be both exhilarating and challenging. With two weddings back to back, it requires meticulous planning, seamless execution, and a touch of finesse. Whether you’re a seasoned pro or embarking on your first double header, these tips will help you navigate the the whirlwind with ease
How Engaged Couples Prefer to Connect with Wedding Professionals
Communication has evolved, offering couples and wedding professionals a variety of channels to connect, collaborate, and coordinate. From initial inquiries to final details, understanding how couples prefer to communicate, and the importance of following up via email can help ensure a seamless and successful partnership between couples and wedding professionals. Embracing Modern Communication Channels EngagedRead More
Upgrade Your Copywriting, Upgrade Your Wedding Clientele
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. In the bustling world of wedding planning, the ability to craft compelling and persuasive copy is a game-changer. Whether it’s on your Blog, your website, or social media, a well-written message can captivate potential clients, showcase your expertise, and ultimately attract a higherRead More
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