by Danielle Andrews, President and Co-founder of The Wedding Planners Institute of Canada Inc. There has been a lot of talk about Imposter Syndrome lately and just not feeling good enough. On the flipside, I’ve seen a lot of people thinking they are too good, or worth more than what their experience and expertise warrant.Read More
When the Wedding Planner and Client Relationship is in Jeopardy
When the wedding planner and client relationship is in jeopardy, taking proactive steps to problem solve is crucial to salvage the partnership and ensure a successful wedding planning experience. Here are some steps that can be taken: 1. Open Communication: Schedule a face-to-face meeting or a video call to address the issues at hand. EncourageRead More
Branding Your Website to Attract Your Dream Clients: A Guide for Wedding Planners
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. Creating a beautifully designed and strategically branded website is essential for wedding planners and professionals looking to attract their dream clients. Your website serves as your virtual storefront, showcasing your expertise, style, and unique offerings. In this guide, we’ll explore how you canRead More
In-person Wedding Planner Certification at UTS on June 8th & 9th, 2024
Investing in your career with WPIC means unlocking endless possibilities for professional advancement and personal fulfillment.
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Tips for Guiding Your Client Through Outdoor Wedding Planning
by Rachael Jessup The wedding industry in Canada has been booming over the past few years. Wedding services are expected to hit a value of $7.1 billion by 2030, showcasing the high demand. The growing number of outdoor venues in the country is also attracting more couples looking to tie the knot in a uniqueRead More
Mastering the Double Header Weekend: Tips for Wedding Planners
For wedding planners, a double header weekend can be both exhilarating and challenging. With two weddings back to back, it requires meticulous planning, seamless execution, and a touch of finesse. Whether you’re a seasoned pro or embarking on your first double header, these tips will help you navigate the the whirlwind with ease
How Engaged Couples Prefer to Connect with Wedding Professionals
Communication has evolved, offering couples and wedding professionals a variety of channels to connect, collaborate, and coordinate. From initial inquiries to final details, understanding how couples prefer to communicate, and the importance of following up via email can help ensure a seamless and successful partnership between couples and wedding professionals. Embracing Modern Communication Channels EngagedRead More
Upgrade Your Copywriting, Upgrade Your Wedding Clientele
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. In the bustling world of wedding planning, the ability to craft compelling and persuasive copy is a game-changer. Whether it’s on your Blog, your website, or social media, a well-written message can captivate potential clients, showcase your expertise, and ultimately attract a higherRead More
Paws and Vows: Creating Unforgettable Memories with Pet-Inclusive Destination Weddings
This comprehensive guide will walk you through the essential aspects of planning a pet-inclusive destination wedding, from finding the perfect pet-friendly location to capturing the magical moments of your extraordinary celebration.
Wedding Trends We Want to See More of in 2024
This just in—we can expect weddings to get even more elaborate this year.
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