We are conducting an anonymous PRICING survey to reach as many WPIC alumni as possible (within Canada). Please answer honestly and based on your personal situation. Your cooperation is greatly appreciated! The link can be found in your August newsletter as well as on the WPIC Alumni Facebook Group.
The Importance of Wedding Education
There has been a strange phenomena in the Wedding Industry lately. I have seen a few people trying to sell their “Wedding Pro Courses” or “Coaching Services” by claiming they were self-taught, which is one, not something to boast about, two, terrifying, three, hurting them more than giving clout, and,
four, blatantly false (we signed their certificate, lol).
Like every other professional in the world, they gained experience on the job, and that is a very important part of becoming a professional, but before gaining experience, theory and knowledge are essential. If theory wasn’t important, they wouldn’t be selling it in their course 😉
Are You Scaring Away Potential Wedding Clients?
By: Tracey Manailescu, Co-founder and VP of WPIC inc. When couples are searching for wedding professionals to hire for their wedding, they want to see how you operate. Are you unwittingly scaring away potential wedding clients? Below are some ways to make some simple changes to ensure that you are standing out in a goodRead More
How to Combat Wedding Hangover
Wedding Hangover is a very real problem that wedding professionals face. It has nothing to do with alcohol, because a true professional would never drink at the wedding. It is that day-after-the-wedding achy feeling where all of your muscles hurt, your feet are swollen, and you probably have a little headache too.
I asked our WPIC Alumni what they do to combat the dreaded Wedding Hangover, and here is what they suggested…
Tax Deductions for Wedding Planners
Hold on to those business receipts and invoices that you accumulate over the year. Ensure that you have kept a detailed summary about what the expenses were for, when they took place, and how much they cost. If it’s not self-explanatory, then flip it over, and write what it was for on the back…
Business Reminder Quote
We are what we repeatedly do. Success is not an action but a habit. ~Aristotle
Maximizing Your Content Strategy to Build Your Social Media Community
Building your social media community is a great way to create a solid connection with your audience and customers. When you have an active social network, you give yourself access to your ideal customer so that you can keep learning from them and keep providing value to them in the way that resonates with them. Maximizing your content strategy to build your social media community is an important goal to meet.
3 Ways to Improve Communication With Your Wedding Clients
We, as wedding planners have a variety of skills and weaknesses. This is what makes us human. It’s also what makes us resonate with some clients and not with others. Some of us are wonderful at creating in-depth timelines and spreadsheets while others are great at communicating with warmth and passion, making clients feel extra special. I’m sure some of us do it all. This article is geared to those who need a little push to aid with communication.
Wedding Planner vs. Venue Coordinator
By: Mallory Lauder, WPICC of Lasting Events I feel like there is a bad rap between wedding planners and venue coordinators. Like we are destined to not get along. I don’t think that is accurate at all because some of my favourite venues are because of the venue coordinators. Having an amazing and open-minded venueRead More
LIVE Online Wedding planner, Consultant, Coordinator Certification Course
Throughout the last 16 months, we have been offering our most popular course LIVE, online. While we have enjoyed it, we truly hope this is the last time we will need to offer it! Since COVID-19 has interrupted all of our lives, we cannot hold our in-person classes quite yet. In its place, we will beRead More
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