Building your social media community is a great way to create a solid connection with your audience and customers. When you have an active social network, you give yourself access to your ideal customer so that you can keep learning from them and keep providing value to them in the way that resonates with them. Maximizing your content strategy to build your social media community is an important goal to meet.
3 Ways to Improve Communication With Your Wedding Clients
We, as wedding planners have a variety of skills and weaknesses. This is what makes us human. It’s also what makes us resonate with some clients and not with others. Some of us are wonderful at creating in-depth timelines and spreadsheets while others are great at communicating with warmth and passion, making clients feel extra special. I’m sure some of us do it all. This article is geared to those who need a little push to aid with communication.
Wedding Planner vs. Venue Coordinator
By: Mallory Lauder, WPICC of Lasting Events I feel like there is a bad rap between wedding planners and venue coordinators. Like we are destined to not get along. I don’t think that is accurate at all because some of my favourite venues are because of the venue coordinators. Having an amazing and open-minded venueRead More
LIVE Online Wedding planner, Consultant, Coordinator Certification Course
Throughout the last 16 months, we have been offering our most popular course LIVE, online. While we have enjoyed it, we truly hope this is the last time we will need to offer it! Since COVID-19 has interrupted all of our lives, we cannot hold our in-person classes quite yet. In its place, we will beRead More
Emotional Intelligence: A Wedding Planner’s Superpower
By: Andriana Avraam, WPICC, Lead Planner at Pink Media Events If you’re a passionate wedding planner like us, then you have probably helped pull together numerous dream weddings in your career. It is only natural that the more weddings we plan, the more experience we build. As we get better at managing all the movingRead More
Romance Travel Xpo August 3, 2021
JOIN US AT THE ROMANCE TRAVEL XPO ON AUGUST 3! 12pm – 4pm (EDT) / 9am – 1pm (PDT) Danielle Andrews and Tracey Manailescu, WPIC Co-Founders, will be giving an exclusive breakout session on “The Best Places to Kiss: Post-Pandemic Romance Travel Trends”, at the Romance Travel Xpo on August 3. Make sure to join us forRead More
Creating Value Within Your Social Media Platforms
In the past year and a half (thanks to COVID-19) it has been difficult to run a business on many levels. The wedding and event industry in Canada was almost non-existent unless our events were done virtually, or in extremely small numbers following provincial guidelines. Thank goodness we are seeing things turn around, and the forecast is starting to look promising.
Social media content is one of the challenges that we have struggled most with. As planners, we rely heavily on our social media platforms to interact with clients, potential clients and other wedding pros. We are used to showcasing our weddings and events, testimonials and behind-the-scenes work as part of our communication.
Wedding Catering: Stress-Free Ideas During Covid-19
It’s hard to think of a more challenging time to have a wedding than in the middle of a pandemic. However, love waits for no one. If your clients decided to proceed with the big day, it’s time to think about the practicalities of your clients’ special day. Hygiene measures, of course, such as providing hand sanitizers and ensuring there is enough space for social distancing according to the current regulations, should be observed.
Once you’ve finished with the Covid-19 rules, an essential and much more interesting question remains – what shall my clients feed their guests? Wedding catering may be slightly different from the usual. However, there are still many ways you can cater delicious meals for your clients’ family and friends.
WPIC’s Online Courses for Wedding Professionals
As a leader in higher education for wedding professionals, we at The Wedding Planners Institute of Canada offer extremely comprehensive, respected, and internationally acclaimed courses in the following: Wedding Planning and Coordination Wedding and Event Design Destination Wedding Planning for Wedding Planners and Travel Agents The Art & Execution of Styled Shoots The Business ofRead More
The Power of Social Networking to Build Your Brand
Social networking is truly a very powerful way to build your brand. Today, with the proliferation of online platforms, social networking has taken on a brand new and often difficult to understand role in both online and offline marketing.
Difficult or not, one thing is very clear – social networking is the best way to build your brand. Plus, if you develop a social media strategy in advance instead of acting without thought, then follow your plan, you will succeed.
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