Marketing plays a crucial role in ensuring your business stands out. However, even seasoned professionals can fall into common pitfalls that hinder growth and success. Here are the ten biggest wedding marketing mistakes to avoid: 1. Neglecting Your Online Presence Your website and social media platforms are often the first point of contact for potentialRead More
Networking Like a Pro: Building Relationships That Lead to Referrals and Collaborations
As a WPIC-certified wedding planner, your certification is more than just a credential; it’s a testament to your professionalism and dedication to excellence in the wedding industry. But to truly capitalize on your certification, building a strong network of vendors, venues, and industry professionals is essential. These relationships can lead to valuable referrals and collaborations that help grow your business. Here’s how to network like a pro with your WPIC certification as a cornerstone of your strategy.
Client Experience Excellence: Turning Every Wedding Into a Showcase for Your Skills
By Tracey Manailescu, WPICC, CWD, DWC Co-founder of The Wedding Planners Institute of Canada Inc. In the wedding industry, the key to sustained success isn’t just about planning beautiful events, it’s about delivering an exceptional client experience. Each wedding is an opportunity to showcase your skills, create unforgettable moments, and turn your clients into yourRead More
The 2025 Wedding Boom: Are You Ready?
By Tracey Manailescu, Co-founder and Vice President of The Wedding Planners Institute of Canada Inc. Photo: Designecologist The wedding industry is on the brink of a significant resurgence. After the pandemic, many couples delayed their wedding plans, leading to a surge in engagements in 2024. This surge is setting the stage for a massive weddingRead More
What you Need to Know About Cannabis at Weddings
Since Canada legalized recreational cannabis in 2018, the way people incorporate it into social gatherings, including weddings, has evolved. For couples who want to feature cannabis as part of their celebration, it’s important to understand the legalities, responsibilities as a host, and how to include it with class. When a couple is considering hosting aRead More
A Culturally Distinct Editorial
Thank you to Manuela Maranhão, WPICC of Mars Soirees for sending this beautiful editorial our way! As a Brazilian in Toronto, my objective is always to help couples incorporate their cultures to their wedding. Whether it’s including the “bem-casado” sweets as a symbol of good luck, lively samba music to get everyone dancing, or theRead More
Elevating Events with HIGH BAR: The New Luxury in Cannabis Experiences
By: Lucas Leandro Margulis – Founder & President of HIGH BAR Hospitality and Event Group The inclusion of cannabis is emerging as a new standard of luxury and enjoyment. HIGH BAR Hospitality & Event Group is leading the charge as Canada’s premier cannabis bar service provider, offering remarkable experiences for weddings, corporate events, festivals, andRead More
From Rehearsal to Reception: Wedding Planner Business Outfit Ideas
by: Lesley Pinder WPICC, Lesley Pinder Wedding & Events What are you wearing? Selecting the most appropriate attire as a wedding planner is important. It reflects the level of creativity and professionalism that we bring to events, as well as the ability to create a look that is fashionable. Our attire should not only beRead More
Sustainable Wedding Planning: Eco-Friendly Tips for Conscious Couples
Photo: Jonathan Borba Planning your dream wedding doesn’t have to come at the expense of the environment. According to a 2020 study by sustainability consultancy Edge Impact, the average American wedding emits a staggering 57,152 kilograms of CO2 – equivalent to the carbon sequestered by 2,722 trees over a year. But with some thoughtful choices,Read More
Revitalizing a Ballroom: Lessons from a Styled Wedding Shoot
By: Emilie Kershaw, WPICC Before the pandemic, I worked in a bustling city with a wealth of vendors at my disposal. Butwhen COVID hit, I transitioned to a semi-private golf course in a small town—a significant shiftfrom the expansive convention centers I was used to. With limited local vendor connections anda ballroom that had beenRead More
