As a WPIC-certified wedding planner, your certification is more than just a credential; it’s a testament to your professionalism and dedication to excellence in the wedding industry. But to truly capitalize on your certification, building a strong network of vendors, venues, and industry professionals is essential. These relationships can lead to valuable referrals and collaborations that help grow your business. Here’s how to network like a pro with your WPIC certification as a cornerstone of your strategy.
Client Experience Excellence: Turning Every Wedding Into a Showcase for Your Skills
By Tracey Manailescu, WPICC, CWD, DWC Co-founder of The Wedding Planners Institute of Canada Inc. In the wedding industry, the key to sustained success isn’t just about planning beautiful events, it’s about delivering an exceptional client experience. Each wedding is an opportunity to showcase your skills, create unforgettable moments, and turn your clients into yourRead More
The 2025 Wedding Boom: Are You Ready?
By Tracey Manailescu, Co-founder and Vice President of The Wedding Planners Institute of Canada Inc. Photo: Designecologist The wedding industry is on the brink of a significant resurgence. After the pandemic, many couples delayed their wedding plans, leading to a surge in engagements in 2024. This surge is setting the stage for a massive weddingRead More
Sustainability Sells: How to Market Eco-Friendly Wedding Planning Services
In today’s world, sustainability isn’t just a buzzword; it’s a movement. Couples are increasingly aware of the impact their choices have on the environment, and many are seeking ways to make their weddings more eco-friendly. As a wedding planner, this presents a unique opportunity to position your business as a leader in sustainable weddings. By offering eco-conscious services, you can tap into this growing demand, attract environmentally conscious clients, and set yourself apart in a competitive market.
What you Need to Know About Cannabis at Weddings
Since Canada legalized recreational cannabis in 2018, the way people incorporate it into social gatherings, including weddings, has evolved. For couples who want to feature cannabis as part of their celebration, it’s important to understand the legalities, responsibilities as a host, and how to include it with class. When a couple is considering hosting aRead More
Branding Beyond the Basics: Crafting a Signature Style That Sets You Apart
Leeloo The First Your brand is your calling card. It’s what sets you apart in a crowded marketplace and speaks to your ideal clients before you ever utter a word. But in an industry as dynamic and diverse as ours, creating a brand that truly reflects your expertise and attracts the right couples is bothRead More
The Communicator’s Toolkit: Building Strong Relationships in Wedding Planning
By Tracey Manailescu, WPICC, DWC, CWD Co-founder of The Wedding Planners Institute of Canada Inc. Whether we’re liaising with our couples or coordinating with vendors, the way we communicate can make or break the experience. Building Strong Relationships in Wedding Planning is not just about being clear and efficient, it’s about building and sustaining positiveRead More
Leveraging Your Certification: How WPIC Credentials Can Elevate Your Wedding Planning Business
By Tracey Manailescu, WPICC, DWC, CWD Co-founder of The Wedding Planners Institute of Canada Inc. Your credentials can be the key to unlocking new opportunities, gaining clients’ trust, and setting yourself apart from the crowd. With over 10,000 graduates in 37 countries, The Wedding Planners Institute of Canada (WPIC) is recognized as the gold standardRead More
Building a Winning Wedding Portfolio
by Tracey Manailescu, WPICC, CWD, DWC Co-founder of The Wedding Planners Institute of Canada Inc. Photo: Dimitri Kuliuk Building a Winning Wedding Portfolio: A Guide for Wedding Planners As a wedding planner, your portfolio is one of your most powerful tools. It’s your visual resume, showcasing your expertise, style, and the types of weddings youRead More
A Culturally Distinct Editorial
Thank you to Manuela Maranhão, WPICC of Mars Soirees for sending this beautiful editorial our way! As a Brazilian in Toronto, my objective is always to help couples incorporate their cultures to their wedding. Whether it’s including the “bem-casado” sweets as a symbol of good luck, lively samba music to get everyone dancing, or theRead More
- 1
- 2
- 3
- …
- 141
- Next Page »
