By: Bahar Salehpour, WPICC, of Bouvardia Events in Vancouver, BC As a recently WPIC-certified wedding planner, I was thrilled to see Persian weddings featured in the WPIC textbook. As a Canadian with Persian heritage living in Vancouver, I’ve witnessed many stunning Persian weddings crafted by talented planners in the city. Inspired by them, I aimedRead More
Marketing to Today’s Wedding Couples: What to Do and What to Stop Doing Right Now
By: Tracey Manailescu, WPICC, CWD, DWC Wedding marketing is constantly evolving, shaped by changing consumer behaviours and technological advancements. Trust me, sometimes it feels like a lost cause to me, too. Overwhelm and frustration take over from time to time. To effectively reach today’s wedding couples, it’s essential to adapt your strategies and avoid outdatedRead More
How Wedding Planners Can Stand Out in a Competitive Market
By Tracey Manailescu, Co-founder of The Wedding Planners Institute of Canada Inc. The wedding planning industry is as competitive as it is rewarding. With countless professionals vying for clients, standing out can feel daunting. However, by focusing on education, networking, and active involvement in the WPIC alumni community, you can not only distinguish yourself butRead More
Re-Evaluating Venue Vendor Lists: Empowering Wedding Planners and Couples
Wedding planners serve as the essential gatekeepers for couples, guiding them through every detail of their special day. However, the current practice of restrictive venue-approved vendor lists is a growing concern within the industry. While these lists aim to ensure quality and reliability, they often limit access to some of the best wedding professionals. It’s time for venues to rethink their approach and recognize the vital role that wedding planners play.
Getting Your First Wedding Planning Clients: Actionable Tips for WPIC Inc. Graduates
By Tracey Manailescu, WPICC, DWC, CWD Photo: Vlada Karpovich Graduating from WPIC Inc. is a significant achievement, equipping you with the knowledge and skills to excel as a wedding planner. Now, it’s time to put that education into action and start building your client base. Here are some actionable tips to help you land yourRead More
10 Marketing Missteps to Steer Clear Of
Marketing plays a crucial role in ensuring your business stands out. However, even seasoned professionals can fall into common pitfalls that hinder growth and success. Here are the ten biggest wedding marketing mistakes to avoid: 1. Neglecting Your Online Presence Your website and social media platforms are often the first point of contact for potentialRead More
Networking Like a Pro: Building Relationships That Lead to Referrals and Collaborations
As a WPIC-certified wedding planner, your certification is more than just a credential; it’s a testament to your professionalism and dedication to excellence in the wedding industry. But to truly capitalize on your certification, building a strong network of vendors, venues, and industry professionals is essential. These relationships can lead to valuable referrals and collaborations that help grow your business. Here’s how to network like a pro with your WPIC certification as a cornerstone of your strategy.
Client Experience Excellence: Turning Every Wedding Into a Showcase for Your Skills
By Tracey Manailescu, WPICC, CWD, DWC Co-founder of The Wedding Planners Institute of Canada Inc. In the wedding industry, the key to sustained success isn’t just about planning beautiful events, it’s about delivering an exceptional client experience. Each wedding is an opportunity to showcase your skills, create unforgettable moments, and turn your clients into yourRead More
The 2025 Wedding Boom: Are You Ready?
By Tracey Manailescu, Co-founder and Vice President of The Wedding Planners Institute of Canada Inc. Photo: Designecologist The wedding industry is on the brink of a significant resurgence. After the pandemic, many couples delayed their wedding plans, leading to a surge in engagements in 2024. This surge is setting the stage for a massive weddingRead More
Sustainability Sells: How to Market Eco-Friendly Wedding Planning Services
In today’s world, sustainability isn’t just a buzzword; it’s a movement. Couples are increasingly aware of the impact their choices have on the environment, and many are seeking ways to make their weddings more eco-friendly. As a wedding planner, this presents a unique opportunity to position your business as a leader in sustainable weddings. By offering eco-conscious services, you can tap into this growing demand, attract environmentally conscious clients, and set yourself apart in a competitive market.
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