by Danielle Andrews, President and Co-founder, The Wedding Planners Institute of Canada Inc.
We are in an unprecedented time, in the midst of a Pandemic, everyone is hurting, and most weddings are not happening at the moment. As a wedding professional you know how important it is to have a Social Media presence, but with no weddings happening, you aren’t sure what to post.
Social Media is not merely a tool to share your weddings, it is also a tool to connect with your audience and let potential customers get a feel for who you are and how you work. Now is a perfect time to give your followers and potential couples a glimpse in to your style, your work processes and behind-the-scenes of your business.
Here are a few ideas about what to post:
- Share a photo of your workspace and explain why you’ve chosen those things around you
- Share a typical day at your desk and what’s on it
- Share how you do your best work, quiet or with music, (share your playlist)
- Set-up special tablescapes for a special dinner or family party at home to show your personal style
- Interview vendors you admire
- Inspirational quotes (create branded quotes through Canva)
- Introduce yourself and share 3 surprising facts about you
- Share a typical day of work for you
- Are you a coffee or tea fanatic? Share it!
- Explain a typical wedding day and what you do
- Talk about a course you are currently taking to improve your business and why you are taking it
- Share a webinar you recently took
- Provide your tips for having a wedding during the Pandemic and the steps you will take as a wedding professional working at a wedding
- Share what the client could expect from working with you
- Share what a meeting with you would be like (take photos in your office or at an outdoor cafe with your contract out)
- Tell them your Why? Why did you get in to the wedding business, what is your purpose?
- What are your favourite wedding movies, and are they sheer fantasy or accurate in your experience
- What are your favourite business systems or apps
- Share what you do for self-care, and how important it is
- Go on a Venue Visit and post the photos and a story
- Share a gorgeous place for wedding photos
- Share inspirational companies to follow on Social Media
- Share your wedding reading list
- Share what you wear to work in at the wedding and why
- Share what you carry on you on the wedding day
- What is your wedding pre-game routine
- Share your “Wedding Hangover” cure (explain that wedding pros are sore or drained the next day and how you get over it)
- Get a list of all the Microholidays and create fun posts for them with a wedding twist. For example order a special cupcake from your favourite Wedding Cake designer for National Cupcake day #nationalcupcakeday #cupcakesarealwaysagoodidea
- Feature your team members, have a list of questions for each person to answer
- Share something that you used to do in your business until you found a better way, share what that is
- Share a wedding planning tip
- Share how you have saved the day at a wedding you were working
- Share your latest Blog Post
- Answer frequently asked questions, or create an “Ask me anything!” story
- Interview one of your past couples
- Create a “Favourite things” post
- Explain your choice of branding/logo/colours/name
- Address a common misconception about your area of the wedding industry
- Put together a styled shoot and once it’s published you will have multiple posts to share
- …and of course, fabulous photos of you working
As with all photos that you share, make sure your pictures are pretty, high quality, reflect your brand and that your captions are coherent and spelled properly. And of course, don’t forget the relevant #hashtags!