How Do I Use Hashtags in My Social Media Marketing?
There is a lot of discussion about hashtags and their use. The point of using hashtags is to attract your audience, categorize your messages, build your brand, and increase engagement for your wedding business.
To use hashtags in your social media marketing, you may want to learn the ropes.
Ensure Your Hashtags Are Relevant
Don’t just put in a hashtag to say you did. Take the time to research keywords to come up with hashtags that your audience might create. You want the hashtag to appear natural and to truly relate to the wedding-related content you’re sharing with your audience.
Use Very Specific Wedding-Related Hashtags
When you search for hashtags, consider using very specific, niche-related hashtags even if they are super-popular. Many people follow specific wedding hashtags, so if you can use the popular ones – even in a saturated niche – you can now appear in those results and benefit from the popularity of the keyword hashtag.
Check Out Related Hashtags
Be careful about related hashtags because you want to ensure the keywords are genuinely related to your wedding niche and the content you share before you use it. You can use tools on Instagram to find related hashtags to consider, or you can use a service like hashtagify.me.
Don’t Use the Same Ones Repeatedly
You may already know that you shouldn’t use keywords over and over on too many pages on your site. The same thing is true for hashtags. If you keep using the same ones in the same order in the same way on all your content, it will start to seem like spam to the search engines. Instead, mix it up and use new ones as often as possible.
Use Hashtag Data to Track Trends
You can use the data on your platforms to find out how your hashtags are performing. When you see specific topics performing at a higher level, it’s an excellent sign to discover more related hashtags, create more content, and use those to get more viewers.
Add Hashtag Links to Your Bio
A great way to use hashtags is to put one in your bio that leads to a landing page that provides information about everything to do with the keyword in that hashtag.
Use Enough Hashtags
Some people complain about how many hashtags are used, but the fact is, right now on Instagram, using nine hashtags ensures more views than if you use fewer. You can use as many as thirty on a regular post and ten on a story.
Search for the Best Hashtags
When thinking about hashtags, don’t just make them up on the spot. Instead, take the time to conduct keyword and hashtag research using data so that the hashtags you choose do perform.
Learn How to Hide Hashtags When Appropriate
On many platforms, you can add hashtags but then hide them from the viewer. Click around to find out how this works. Your viewer won’t be distracted by the hashtags and will pay closer attention to your content, but you won’t miss out on the search engines helping them find your information.
Once you understand the power of hashtags in your social media marketing, you will want to start using them. Remember that you don’t want to repeat the same hashtags over and over or use irrelevant hashtags. Doing it right will ensure that using hashtags gives you all the results you desire for your wedding business on Instagram.
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