A Call for Courteous Communication

By Tracey Manailescu, Co-founder of WPIC Inc.

As the world grapples with the aftermath of the COVID-19 pandemic, an uncomfortable shift has been noted in the dynamics between couples and wedding professionals. The rise of ghosting vendors and delayed responses in the industry has cast a shadow on the once-harmonious relationship between clients and professionals. So, here is a call for courteous communication.

Effective Communication

Effective communication serves as the cornerstone upon which successful collaborations are built. Yet, the unfortunate trend of ghosting (individuals abruptly cease communication without explanation) has become all too common. Whether it’s couples disappearing on vendors, or professionals failing to respond promptly to inquiries, the impact of such behaviour reverberates throughout the industry.

Ghosting is more than just a breach of professional etiquette; it’s a disservice to both parties involved. For couples, it fosters a sense of uncertainty and frustration, leaving them in limbo as they await crucial updates on their special day. Conversely, wedding professionals left in the dark find themselves grappling with unanswered questions and wasted resources, undermining the integrity of their craft.

At its core, ghosting reflects a lack of respect for one another’s time and effort. By failing to communicate openly and honestly, individuals not only jeopardize their professional reputation but also perpetuate a culture of distrust and disillusionment.

Transparency and Integrity

Transparency and integrity must serve as guiding principles in every interaction within the wedding industry. If a couple has chosen to explore alternative options or feels that a particular vendor may not align with their vision, the courteous course of action is to communicate this respectfully. Likewise, wedding professionals owe it to their clients and colleagues to provide timely responses and maintain open lines of communication.

Ramifications of Ghosting

The ramifications of ghosting extend far beyond the immediate transaction; they tarnish the collective reputation of the wedding industry as a whole. In an era where online reviews and word-of-mouth recommendations wield considerable influence, the repercussions of poor communication practices can be far-reaching and long-lasting.

Let’s recommit ourselves to the principles of respect, courtesy, and professionalism. Let us uphold the sanctity of the wedding planning process by fostering an environment of trust, empathy, and mutual understanding. Let’s reaffirm our commitment to excellence in every facet of the wedding industry.

To sum it up, ghosting has no place in the wedding industry. By embracing the values of respect and integrity, we can forge stronger partnerships and elevate the client and wedding professional experience.