The longer I work in the wedding industry, the more I learn about how critical relationship management is in order to be successful in business. I work with a whole host of companies throughout the year, and for the most part, all of our weddings go beautifully. That being said, every season there is always a dispute, and this can happen for a number of reasons.
Wedding Planning & Cultural Sensitivity
Embodying culture and tradition into a couple’s wedding can be tricky for wedding planners. We are constantly walking a fine line of finding new and innovative ways to express the significance of a couple’s culture, while not offending anyone, be it the bride and groom, their parents, or any of their guests.
How to Keep Your Clients Happy Throughout the Wedding Planning Process
How to Keep Your Clients Happy Throughout the Wedding Planning Process By: Poonam Saini of P.S Eventful The majority of couples choose to book a wedding planner because they find the process to be time-consuming or simply don’t even know where to begin! They seek the help of a professional to eliminate as much stressRead More
Modern Beauty & the Beast Inspired Real Wedding
Thank you to WPIC alumni, Jyoti Saini and Sandeep Gill of SJ Soirée for sending us this wonderful description of G and K’s wedding! You’re never too old to dream about fairy tales, especially when it comes to your wedding day. The nostalgic memories, feelings of excitement and the occasional tears are all associated withRead More
Social Media Secrets for Wedding Planners
Meagan Murtonen, WPICC Lead Planner, Designer, Florist & Lifestyle Blogger, Botanica and Bloom “Serendipitously, the wedding industry has always managed to sneak into my life, regardless of my line of work. Since I became certified by the Wedding Planners Institute of Canada in 2012, I’ve been passionately planning and designing weddings. In 2015, I tookRead More
4 Traffic Flow Tips to Keep Your Wedding Dance Floor Packed by Rescue Flats
4 Traffic Flow Tips to Keep Your Wedding Dance Floor Packed by Rescue Flats The first thing you need to know about wedding traffic flow is that there are a few items that always draw a crowd. FOOD, THE BAR, BATHROOMS, AND A PHOTO BOOTH OR OTHER HANDS-ON ENTERTAINMENT WILL HAVE PEOPLE FLOCKING TOWARDS THEM, NO MATTERRead More
Email and Lead Management Strategies to Help You Grow Your Wedding Business
With this wedding season coming to an end, and engagement season on the horizon, now is the time to focus on some of your business strategies to increase your bookings over the next year.
5 Things You Can Do Right Now to Improve Your Wedding Planning Business
By: Tracey Manailescu This article was originally posted in 2015. However, since most of us are ending our wedding season for another year in Canada and will be focusing on growing and improving our businesses for next season, I thought it would be a good refresher. 1. Surround yourself with like minded individuals: Do youRead More
The Wedding Professional’s Guide to Choosing the Right Business Credit Card
Written for WPIC by: Credit Card Insider The Wedding Professional’s Guide to Choosing the Right Business Credit Card Wedding planning is a coveted career, and why wouldn’t it be? There is something invigorating about helping a couple plan, design, and realize their perfect wedding. As with any business, wedding planners should look into separating their personalRead More
My First Destination Wedding
“My First Destination Wedding” by WPIC alumni, Stefaney Campbell of Ase Events Last year I was approached by a couple to assist with planning their destination wedding in Jamaica, I was honoured and over the moon for such an opportunity. However, right when I got home, feelings of fear and doubt took over. I immediatelyRead More
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