Being a wedding planner requires a unique blend of creativity, organization, and interpersonal skills. Whether you’re just starting in the industry or looking to enhance your skills, this article will provide valuable insights on how to become a better wedding planner.
How to Convince a Couple They Need a Wedding Planner
by Danielle Andrews, President, The Wedding Planners Institute of Canada Inc. As a wedding planner, we all know that everyone needs a wedding planning partner. We’ve heard over and over, “Oh I should have hired a wedding planner! Even if just for Wedding Day Management.” It is usually the couple’s number one regret. But howRead More
Pitfalls of Not Knowing Your Competition in the Wedding Industry
In the world of wedding planning and services, competition can be overwhelming. Every couple planning their special day seeks the best possible experience and services to make their wedding dreams come true. But what happens when wedding planners don’t pay attention to their competition? It’s a mistake that can have significant consequences. In this article, we’ll explore why it’s crucial for wedding planners to know their competition and understand what they offer to their wedding couples.
10 Reasons a Venue’s On-site Wedding Planner Should be WPIC Certified
Certifying onsite wedding planners through The Wedding Planners Institute of Canada (WPIC) can offer several significant benefits, both to the resort, hotel, or venue itself and to its wedding clients. Here are some key reasons why a wedding venue or resort should get its onsite wedding planners certified by WPIC: 1. Professionalism and Credibility: CertificationRead More
Mistakes Planners Make When Selling Services to Couples
Wedding planners play a crucial role in helping couples navigate the complexities of this important day. However, even the most talented wedding planners can make mistakes when selling their services. In this article, we’ll explore some common pitfalls that wedding planners should avoid to ensure a successful sales process.
A Wedding Planner’s Guide to Capturing Joy in Elopements
As a wedding planner specializing in elopements, I’d like to share insights, best practices, and personal experiences that have enriched my journey, helping me craft unforgettable elopement experiences while overcoming unique challenges.
How to Suggest Eco-conscious Swaps to Your Clients
As wedding coordinators and planners, we should be focusing on our clients’ needs first, while simultaneously incorporating sustainable practices into our life and the planning process. Even if your clients don’t prioritize the environment, it’s easy to make eco-conscious suggestions. Here are my top swaps that are easy to talk about and very impactful.
WPIC Certifies Majestic Resorts in Costa Mujeres, Mexico
The Wedding Planners Institute of Canada’s co-founder and Vice President, Tracey Manailescu had the pleasure of training the wedding team (WPIC style) at Majestic Elegance in Costa Mujeres, Mexico last week.
Branding Your Business on a Budget
Sometimes it seems like the road to success is never ending. Well guess what? It is. Whether you are just starting out, or need a refresh, we are going to talk about how to make your brand more cohesive and branded, while still fitting within your allocated budget.
When to ask a Client for a Review or Testimonial
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. I will admit it, I am terrible at asking clients for a review or testimonial. I never want to feel like I am imposing on them. But, the reality is that the wedding industry is built on referrals and word of mouth. ReviewsRead More
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