The Wedding Industry is booming. It is projected that there will be 2.5 million weddings in North America this year, the most since 1984! (Source: The Wedding Report) Many wedding professionals are not accepting any more clients for 2022. If you are saying to yourself, “My competitors are booked solid with weddings, why aren’t I?”, let’s take a candid look at what you are and are not doing.
Dealing With Poor Feedback
The truth is, if you’re doing a lot of business, someday someone will provide negative or poor feedback to you. It’s bound to happen. In fact, if it never happens you may not be reaching as many people as you can with your solutions. Even though it hurts to get poor feedback, it can actuallyRead More
Setting Up a Pinterest Business Account
In our last blog post we discussed the importance of “Using Pinterest for your Wedding Business“. In today’s article we are going to go through the steps to creating a Pinterest Business Account. Steps to Setting Up a Pinterest Business Account Want to start experiencing the benefits of Pinterest for business? Before you get started,Read More
Using Pinterest for Your Wedding Business
Wondering whether Pinterest would be a good platform to sign up to for your wedding business? Like all social media sites, it has some pretty great benefits for businesses when used correctly. The image-based site has millions of users from across the globe. So, let’s take a look at some of the reasons it canRead More
How to Become a Wedding Planner
It’s easy to become a Wedding Planner. But it takes time, education, experience and perseverance to become a successful one. by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. The Wedding Planner professional is an attractive career to many, it sounds so glamorous and fun. But truly it is not forRead More
Stay &*%$ Professional
An Opinion Piece by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. There has been a recent trend where wedding professionals are swearing in their Social Media, on professional forums, or Blogs. They seem to think it makes them “authentic”, real and relatable. My mother always says, “Swearing only shows your ignoranceRead More
Business Coach or Consultant…Which One Suits Your Needs?
by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. Being an entrepreneur often means doing everything on your own and learning by trial and error rather than from guidance. But it doesn’t need to be that way. Many entrepreneurs have found great success in utilizing the help of a Wedding Business CoachRead More
What Persuasion Has to Do with Business
Want your business to become more successful? If so, you might want to use your powers of persuasion. Persuasion is an important part of running a business. Often associated with marketing, it is actually useful throughout most areas of the company. Read on to find out more about what persuasion has to do with business,Read More
How to Use Social Media to Launch a New Wedding Product or Service
One way to use social media is to use it to launch a new product or service to your audience. When you remember that social media is just a tool for you to use to get traffic to your products, services, and or offerings, it starts to become super-easy to figure out different ways to make it work.
Instagram Marketing Mistakes to Avoid
Many businesses that are just starting off on Instagram are eager to jump in and let the world know who they are. Although the excitement is understandable, it is vital to put together a comprehensive strategy and figure out several things from your brand voice, to your engagement strategies and much more. Just as there are many things you could end up getting right with Instagram, there are an equal number of things that you can get wrong.
Use these tips to understand the top Instagram Marketing mistakes to avoid on your pursuit of launching your business on Instagram.
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