Have you heard the saying “The riches are in the niches”? That’s an updated way of saying “Jack of all trades, master of none” for entrepreneurs. The way that this applies to wedding professionals is, rather than trying to be the go-to for everyone, you should fine-tune who your ideal couple is, and be a masterRead More
People treat you the way you treat yourself
I’m sure that you have heard the old saying, “Treat people the way that you want to be treated.” While that is a wonderful personal ethic to follow, we must extend the same kindness to ourselves. Did you know that people will treat you the way that you treat yourself? If you are not showingRead More
How to Advertise Your Wedding Business in Canada
Do you have a good marketing plan? Are you attracting couples on a regular basis? Personally, I found it difficult to create a successful marketing strategy when I first entered the wedding industry. I started up my business, Perrier Planning Inc., four years ago and at the time I had no idea how to attractRead More
Change Your Mind and Get Motivated Again!
After a stressful and busy summer of weddings, it is easy to feel overwhelmed and unmotivated. From time to time, each of us will find ourselves in a rut of boredom and disinterest. We seem to lose our zest for life and feel tired, irritable, and unmotivated. We want to hide under the covers ratherRead More
Mistakes That New Wedding Planners Make
By Tracey Manailescu, WPIC Co-founder No one starts off as an expert. However, there are some things that you can, and should know before diving into the world of planning and coordinating weddings. Let’s have a look at some of the mistakes that new wedding planners make so that you can avoid them. No EducationRead More
2022 Mileage Rates
The climbing costs of fuel have resulted in the governments of Canada and the United States to increase their allowable mileage rates. Business owners that charge mileage rates to their clients use these government guidelines to properly set their mileage rate in their contracts. The New 2022 Mileage Rates are: $0.61/km in Canada (from theRead More
Don’t know what to post? 7 Social Media post ideas for wedding planners
How many of you have looked at your phone and said, “I don’t know what to post”? Sometimes coming up with content for Social Media for your wedding business can feel overwhelming. Truly it doesn’t need to be. It all comes down to a simple formula: Say it. Do it. Show it. Prove it. HereRead More
How to Handle a Data Breach
Recently we have been seeing a lot wedding professionals being hacked online. Dealing with a data breach can be daunting. After all, not only are you affected, but so are people who trusted you. The best way to deal with a data breach is to be open and honest right from the start. At theRead More
What to Do When You Lose a Key Team Member (Including Yourself)
If you have employees or contractors that work with you in your business, there will come a time that someone leaves. People find other opportunities and sadly people get sick, or you must let them go. That’s how life is. Your business is no different. In fact, you may find someday that you can noRead More
How to Change Your Mind and Get Motivated Again
From time to time, each of us will find ourselves in a rut of boredom and disinterest. We seem to lose our zest for life and feel tired, irritable, and unmotivated. We want to hide under the covers rather than face the day. Perhaps you’re feeling overwhelmed by work, or sad about the pain andRead More
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