by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc.
Fall is here, and it’s the perfect time to refresh your Instagram strategy!
To help you stay consistent and inspired, we’ve put together 50 content ideas for wedding planners to use all October long.
Whether you want to educate, inspire, engage, or just show some personality, these ideas will keep your feed fresh and your audience connected.
🎓 Educational & Value-Packed Posts
Your followers love to learn from an expert. Share tips that position you as the go-to planner:
- 2025 Wedding Trends
- Wedding Planning Timeline (month-by-month)
- Must-Ask Venue Questions
- Typical Wedding Budget Breakdown
- What to Look for in Vendor Contracts
- Legal Must-Knows (marriage license rules)
- Sustainable Wedding Tips
- How to Handle Guest List Drama
- Importance of Backup & Contingency Plans
- Why Hiring a Certified Planner Matters
💡 Inspiration & Creative Ideas
Give couples something to dream about and pin:
- October Colour Palettes (moody jewel tones, copper accents)
- Cozy Fall Tablescape Inspiration
- Ceremony Backdrop & Arch Ideas
- Creative Escort Card Displays
- Seasonal Guest Favor Ideas
- Cake & Dessert Table Trends
- Autumn Bridal Bouquets
- Cozy Lighting for Early Sunsets
- Unique Ceremony Times (brunch, sunset)
- Signature Cocktail Ideas
💬 Engagement & Conversation Starters
Boost interaction and keep your audience talking:
- Poll: Outdoor vs. Indoor Fall Weddings
- Quiz: “What’s Your Wedding Style?”
- This or That Carousels
- Myth-Busting Post (common misconceptions)
- Wedding Horror Story Friday (invite followers to share!)
- Vendor Spotlight Features
- Planner Q&A Sessions
- Hot Topic Discussions (kids at weddings, cash bars, etc.)
- Ask Me Anything Box in Stories
- Trend Opinions: “Love It or Pass?”
🎥 Behind-the-Scenes & Real Life
Let your audience see what really goes on behind the scenes:
- A Day in the Life of a Planner
- Your Planning Toolkit (apps, checklists)
- Office or Studio Setup Tour
- Venue Site Visit Sneak Peek
- Team Introductions
- Morning Rituals Before a Wedding Day
- Wedding Day Emergency Kit Essentials
- Client Testimonials in Carousel Format
- Celebrate Awards, Features, or Milestones
- Throwback Thursday Weddings or Styled Shoots
🎃 Seasonal & Fun Content
Show your playful side with timely, shareable posts:
- Pumpkin Patch Couple Session Inspiration
- October Mood Board
- Halloween Wedding Ideas (chic, not cheesy)
- National Dessert Day (Oct 14) – highlight dessert tables
- World Champagne Day (Oct 18) – share your favourite bubbly moments
- Sweetest Day (Oct 18) – spotlight love stories
- Cozy Guest Style Guides (shawls, boots, wraps)
- Autumn-Themed Playlists
- Seasonal Tablescape Reels
- Romantic October Love Quotes
Final Thought
Consistency is key when it comes to social media, and with this list, you’ll never run out of ideas this month. Choose a mix of educational, inspirational, and engaging posts to connect with your ideal couples and showcase your expertise.
Danielle Andrews, BA, WPICC
With over 25 years of experience in the wedding industry, Danielle Andrews is a seasoned wedding planner and the Co-Founder of The Wedding Planners Institute of Canada (WPIC Inc.).
She has dedicated her career to helping others succeed by training and mentoring over 10,000 wedding professionals in 37 countries.
You have seen Danielle giving advice or having her work featured in magazines, on television, and speaking at industry conferences.
Through her work as an educator, speaker, and consultant, Danielle continues to elevate the standards of the global wedding industry while sharing her insight and passion with fellow professionals.
Thank you for this! Very much needed.
You are welcome! Thank you for reading 🙂