Photo by BrockPhoto.ca
by Danielle Andrews Sunkel
There is a reason most Wedding Conferences happen in November. Yes, it is usually the slowest month of the year for weddings, but more importantly, it is the month that the wedding industry renews itself.
Each year we are faced with a new industry, couples get engaged, enter our industry then they marry and leave our industry. Wedding professionals do not benefit from year-over-year recognition, once a couple is married they are done with us, but it is exciting in that we get the chance to reinvent ourselves and our companies every year, allowing us to stay current and on-trend.
Most engagements take place between November and February, 70% to be exact. (That is why all the Wedding Shows happen in January and February.)
November is the time to regroup, rebrand, update and make any changes you want to make to your business, because its a whole new market come December! Now is the time to start planning that reboot so you can implement those changes in November.
So take this chance my colleagues, update that logo, upgrade your website and make it mobile-compatible, add all those photos of the weddings you worked on this year and remove any outdated photos, put up a fabulous new headshot of yourself and make sure everything is modern. Write new copy for your website and any advertising materials.
Renew, rejuvinate and refresh!
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