Photo by Avenue-Photo.com
by Danielle Andrews Sunkel
A statement I keep hearing people say is, “The wedding market is so over-saturated!”
Every market has more people interested in it than there are positions. How many people do you know looking for teaching positions? I know three people who have waited multiple years and still don’t have a full-time teaching position. Lawyers, doctors, nurses, construction workers, human resource managers, social workers, everyone is looking for work. How about business? We recently posted a position for an Administrative Assistant and received 427 resumes in 5 days. 427! Over 100 of these people had Masters Degrees.
In the grand scheme of things, no the wedding market is not over-saturated. There a lot of people trying to enter the wedding market, but when they see how much work and determination it takes, they quickly leave. Those with rose-coloured glasses thinking this is a “fun” job are going to quickly leave. Those who enter because they see weddings as a way to make quick money, are going to quickly leave. It takes someone with a true love of people, business savvy, a willingness to continually learn, and openess to upgrade their skills, to succeed in this business. Those with the true hearts will stay and they will succeed.
According to the Bureau of Labor Statistics, in the next 10 years there will be a 44% increase in the number of event planning jobs. The average wedding planner earns $46, 020, the top earners make $78, 530 and the lowest earners make $27, 410.
So no Virginia, the market is not over-saturated. Stop worrying about everyone else and start working your business.
So timely. Our industry is competitive but so many people do not want to do the work attached to the job!!!
Thanks for this Danielle. I asked this question at the workshop last weekend (as you know) and didn’t really get a very satisfactory answer. You have nailed this right on the head. Thanks for your insights and perspective. Now, it’s back to work on my business! 🙂
Thank you, ladies!
Fantastic blog post! Thanks for sharing!
I couldn’t agree with you more Danielle. You have to have determination and the willingness to work extremely hard. Many people in this business aren’t serious, or don’t want to put the work in.
Great blog!
Great blog! Thanks for all the great advice!
Excellent, excellent article! There are so many wedding and event planners that seem to pop up over night and disappear just as quickly when the reality of the commitment and effort it takes to be detail oriented and client-centric. Thank you for writing this piece!