By: Tracey Manailescu, WPIC Co-founder and Vice President
You might have noticed that there are a lot of wedding planners out there. Just like there are a lot of photographers, cake designers, decorators, wedding venues and wedding officiants. You need to ensure that you and your business stand out to potential clients.
Here are four helpful, yet simple tips to help you supercharge your wedding business:
Create an FAQ Page on Your Website:
Create a “Frequently Asked Questions” page on your website. Answer the most common questions that you receive in emails from potential clients. This way they can find the answers themselves and know more about you and your business, before ever reaching out.
Share Your Expertise and Credentials:
Have you been nominated and/or won an industry award? Have you been quoted in an industry-related article? Has your work been featured in a blog or magazine? Have you spoken at a conference or been a guest speaker or sponsor for a school or networking event? Have you invested in your education, learned a new skill or added a new service to your business? Share it.
Build Better Relationships With Wedding Pros:
When is the last time that you checked in on your wedding pro friends? When is the last time you reached out to new wedding pros in your area and introduced yourself and your business? Get to know the onsite wedding coordinators at your dream venues. Book a site visit and share your favourite things about their venue on your social media outlets. Attend networking events and make it a point to meet three to five new connections. Get more involved in your Association and networking groups. Can you help them in any way? It’s not always about what they can do for you, it’s also about what can you do for them.
Be a Giver:
Share useful tips and resources for engaged couples getting started in their wedding planning journey. Whether this is on your blog and/or social media it is sure to attract attention to your business.
Some examples:
- What Does a Wedding Planner Do, Anyways?
- Choosing Your Tribe: 10 Things to Consider When Selecting Your Bridesmaids
- How to Involve Your Mother-in-Law in the Wedding Planning Journey
- Make it Personal: Suggestions When Writing Your Vows
- Incorporating Cultural Traditions Into Your Ceremony and Reception
- Avoiding Sticker Shock. How to Budget for Your Wedding Day
Let us know if you have a great tip to add to the list! Tell us below in the comments.
Wow! So many gems, especially if you are a wedding planner! Thank you!