Photo by BrockPhoto.ca
by Danielle Andrews Sunkel
There is an antiquated approach to marketing in the wedding industry and it is turning a lot of couples off. Many wedding professionals are still only marketing to brides. The problem is, a wedding does not belong to brides alone.
A wedding is a public event, celebrating the love and commitment between two people. It is the merging of families and a major milestone in the life of the two people getting married. It is not a celebration of a woman, those events are known as a Bat Mitzvah or a Quinceañera 😉 Many times a wedding does not even have a bride, but rather two grooms, or maybe there are two brides, in those cases, whose wedding is it? A wedding belongs to the couple, the families and their guests.
Most weddings of today focus on the guest experience rather than making the bride a “princess for the day” and in non-same sex unions, grooms are actively involved in the wedding planning. I have encountered far more “Groomzillas” than “Bridezillas”, so the stereotype of the uninvolved groom does not apply.
Wedding Professionals, do yourself a marketing favor and start addressing “the couple”. Rid all marketing that is directed to “the bride” and embrace your potential clients in a non-sexist, modern way with inclusive wording.
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