By: Tracey Manailescu
The wedding industry is constantly changing, growing and becoming more competitive. Brides and grooms have tons of vendors to choose from, whether they are looking for a florist, designer, DJ, wedding coordinator, venue etc.
Are you making it easier for them to choose you?
One way to do that is to ensure your brand is professional, and easy to identify with clear and continuous clarity within your marketing strategies. This means that everything potential clients come in contact with, flows with easily identifiable traits. You need to to have brand recognition.
Your logo is what gives them a hint of what you are all about. It also lets potential clients know right off the bat that your company is serious. By investing in your company, clients will feel better about investing in you.
My wedding planning company logo, designed by 3200creative.com
For a professional logo, you will need to hire a graphic designer which may cost anywhere from $50-$1000+, depending on your needs.
Some suggested companies are:
Feel free to add your recommended companies in the comments.
Have a great day!
Tracey
It’s very economical these days to get a professional logo done, especially through eLance and it’s very crucial for all wedding professionals to have one. It definitely is about brand recognition and it’s the only way your company will grow and be recognized among everyone else (look at brands like Nike, Band-Aid, Louis Vuitton, Chanel etc). The logo shouldn’t be too complicated either and it should represent what your brand is about. If you don’t have a clear, concise logo, no one will know what you’re trying to offer/sell… it will be like (you)/your company doesn’t exist.
It’s very important for a wedding coordinator to have a professional Logo because it distinguishes you from other companies and reflects on your image. Logos that easily distinguishes you from your competition and carry a unique style that accurately conveys the value of your service.