How to #Hashtag for Your Wedding and Event Business

by Danielle Andrews Sunkel

What is a Hashtag?

“(on social-networking websites) A word or phrase preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it.” Source: Dictionary.com

When used well, Hashtags can elevate your Social Media posts from average to great and can even cause your post to go Viral!

Hashtags are used as a way to sort your photos on Instagram or posts on Twitter so that people can enter a Hashtag and find like posts.

Hashtags are a  great tool when attending an event, so that others at the event can engage with eachother, or those who are not able to attend the event can still see photos and hear quotes from the event.

If you are sharing photos from an event you planned or attended, it is a great way to steer potential followers toward your posts (example: #wedding #WPICtrends).

Here are some tips when using hashtags:

• DO give props- If you are talking about a vendor, hashtag their company. #WPIC #awesomesauce
• DON’T make your hashtag too long- People will ignore your hashtag if they can’t quickly decipher it.#areallylonghastagconfuses
• DO use capitalization- Using captials for each new word can help the reader distinguish your point. #WhatsYourPoint
• DO keep it related- Make sure your hashtag relates to what you are talking about or showing. #frankenstein
• DO be clever-A clever hashtag that entertains the reader is more likely to cause them to retweet it or become a follower. #IveGotNothing
• DON’T overuse hashtags- Nothing drives me more crazy than having to scroll past 50 hashtags after a photo on Instagram.  It will turn off any potential followers too. 3-5 hashtags should be your maximum. #Too #many#Hashtags #drives #me #nuts #Follow #WPIC #we #will #not #do #this #Really #we #will #not #This #is #just #an #example #See #how #it #detracts #from #my #message #and #gets #really #annoying