By: Tracey Manailescu Marketing experts say that clients need to see and hear about your company three times before they will purchase. If you are investing a ton of money into a one time marketing tool, that doesn’t leave much room for a second and third impression to sway potential clients. There are a tonRead More
WPIC Vendor Spotlight -Designing Trendz
By: Tracey Manailescu Last week Danielle and I went to visit our friend and colleague, Craig Gruzd, Creative Director and founder of the award winning, Designing Trendz. With over 10 years in the Canadian market and over (15) years world-wide, Designing Trendz is a staple in the Toronto wedding market. We have known Craig since heRead More
What has the WPIC Night School Class been up to?
by Danielle Andrews Sunkel Students choosing to take our course through Night School get the same instruction and knowledge as our Weekend Warriors, but they get the information delivered at a slower pace and get extra activities to participate in. See our schedule here. This week, students got to raid our wedding inventory to create InspirationRead More
Tool of the Trade: Spray Paint
by Danielle Andrews Sunkel After spending an entire day spray painting items for a wedding shoot in Rome, I looked at all the items in our office that have seen multiple lives. Its not something we ever talk about, but spray paint is one of our essential tools of the wedding planning trade. We canRead More
How to Keep the Peace with Your In-Laws
By: Tracey Manailescu (and a collaboration of advice from WPIC Alumni) Last weekend I watched a rerun of the movie, “Monster in Law” with Jennifer Lopez and Jane Fonda. It was kind of fitting because my Mother in Law has just come for her yearly visit from Romania. She stays with us at our homeRead More
Sandals & The Courtyard Marriot Wow WPIC Alumni
By: Tracey Manailescu Well blow me over with a feather, why don’t you? On May 6th, 2012 we had the pleasure of being educated, fed and wowed by some wonderful companies. 84 WPIC Alumni were trained as Certified Sandals Specialists (CSS) by the lovely Lorna Richards, Sandals National Training Manager. Most Alumni were renewing theirRead More
WPIC Tip: Professional Logos & Why Coordinators Need One…
By: Tracey Manailescu The wedding industry is constantly changing, growing and becoming more competitive. Brides and grooms have tons of vendors to choose from, whether they are looking for a florist, designer, DJ, wedding coordinator, venue etc. Are you making it easier for them to choose you? One way to do that is to ensureRead More
Do you try to haggle with Wedding Vendors?
by Danielle Andrews Sunkel Due to the difficult economy everyone has been facing in the past couple years, more and more couples are trying to haggle with their wedding service providers over their fees. Often couples do not see the value of the service the same way they would see the value of a tangible product.Read More
Destination Weddings: Abaco Beach Resort
by Danielle Andrews Sunkel Abaco Beach Resort is located just north of the Tropic of Cancer, 165 miles east of West Palm Beach, Florida, on Grand Abaco Island, the second-largest island in The Bahamas. The laid-back, understated elegance of the resort sets you at ease the minute you set foot on the property. I wasRead More
Pretty Parasol Decor
by Danielle Andrews Sunkel Parasols have long been a symbol of weddings. It originates from when Victorian bridesmaids would give the bride a parasol, and then literally shower small wrapped presents over her during her Bridal Shower. Today there are many gorgeous ways to incorporate these beautiful umbrellas into wedding decor. A Hanging Parasol Ceiling Photo: 100Read More
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